News

boloco transitions to mobile loyalty program

May 6, 2014

Boston-based boloco has officially rolled out its new loyalty program, called "the boloco passport."

The boloco passport is app-based and can be downloaded in the iTunes Store or Google Play. For guests who don't have a smartphone or prefer not to use the app, there will also be an option to pick up a QR sticker at any boloco restaurant and stick it on their existing boloco card, according to a news release.

Guests have two months (until June 30) to make the change and won't lose anything currently stored on their boloco cards. boloco will give every guest $2 for signing up.

"We've been working on the boloco passport for over a year and we are thrilled it's now available for our guests," Patrick Renna, CFO and interim CEO, said in the release. "We believe this enhances the boloco experience and hope our guests agree. This technology will soon become the standard in our industry and in others that provide loyalty programs."

Features from the new program include:

• Guests can order, pay and earn/redeem rewards from their phone. The new app links to the guest's credit or debit card;
• For every $50 guests spend using the passport, they will earn dollars to spend at boloco. How much they will earn will depend on a guest's VIBE (Very Important Burrito Eater) status;
• The boloco passport log-in will work for the app, online ordering and rewards, integrating all boloco user-based systems into one.