News

Boloco launches childrens menu

November 16, 2011

Boloco has unveiled its new childrens menu at the company's Concord, N.H., and Natick, Mass., locations. The menu will then roll out to other locations in mid-December.

The kids meal is $4.95 and features a choice of burrito (such as chicken & cheese, pizza and pb&j), a choice of side (such as organic applesauce from Vermont, steamed broccoli, or tortilla chips), and a beverage. Drinks include an option of organic milk, organic chocolate milk or apple juice, or a kids-size milkshake or smoothie for an additional $1.50.

Each meal comes in a funbox with its own set of crayons. Boloco also will add a few new features at its Concord and Natick locations: mini Rubik’s cubes and Etch A Sketches for kids to play with while dining, as well as coloring sheets drawn by Sean Boyce. Boyce, the artist behind all the Boloco artwork, created a series of burrito cartoon drawings.

“Our job at Boloco is to make people happy, and we do a pretty good job with adults. But kids deserve extra special attention," said John Pepper, CEO and co-founder of Boloco. "As a father of two young daughters, I know firsthand what a difference an easy and delicious kids menu makes. In a way, kids menus are the most important menus of all."

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