News

Boloco CEO John Pepper discusses use of social media

December 18, 2011

John Pepper, the CEO of Boston-based Boloco, has been featured in Forbes for his use of social media and its impact on the chain.

Pepper was an early adopter of social media and has used it to interact with restaurant goers in response to their experiences at the restaurants. He said in Forbes that he uses social media "primarilyas a tool to continue an ongoing dialogue with our fans (and foes) outside of the four walls of our restaurants."

From the story:

"We are very flattered when we receive positive feedback, and we are very appreciative and try to be super responsive when we receive negative feedback. Social media allows us to bring our teams and our restaurants to life even for those who aren’t presently in one of our restaurants … our goal is to be appealingly off-center (ie. never boring!), to not take ourselves too seriously, and to strive for 100% honesty even when it hurts."

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