BD's launches mobile loyalty app

June 12, 2015

A new loyalty app is now available for bd’s Mongolian Grill customers; the fast casual brand recently partnered with Punchh to develop and roll out the cloud-based app with a POS-integrated platform, according to a company press release.

Punchh’s loyalty platform will give bd’s Mongolian Grill guests the opportunity to earn and redeem rewards, including an all-expense paid trip to Mongolia. Aside from making purchases to collect points, guests can also use the app to order online, send real-time feedback to operators and receive promotional deals from bd’s Mongolian Grill. The app also gives customers the chance to post reviews and share them with their social media network through Punchh’s social media integration capabilities, thus driving referral business to the company. With Punchh’s full platform, the app will not only provide great features for bd’s Mongolian Grill fans, but also deliver key insights on who the bd’s Mongolian Grill customer is, so the brand can further personalize marketing campaigns and strategically tailor offers and rewards, said Vic Mahadevan, CEO of Punchh.

This new app is exciting for guests because it will drive both in-restaurant and online engagement for our brand,” said Joe Phraner, president and COO of bd’s Mongolian Grill. “Our loyal guests are going to love being rewarded for dining with us, plus we’ll be able to reach new bd’s Mongolian guests through this innovative technology.”


Topics: Online / Mobile / Social

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