June 19, 2012
Barberitos launched its 2012 Healthy Campaign in January to promote weight loss and wellness. The campaign kicked off with an alternative healthy menu and a nutrition calculator added to the website.
To show that Barberitos and a healthy lifestyle can be possible, Barberitos featured Jay Lowe, a customer from Thomasville, who lost more than 70 lbs. by exercising regularly and eating Barberitos eight times per week for four months. To take this a step further, Barberitos hosted a 90 day Healthy Challenge that provided seven contestants with eight Barberitos healthy meals per week and a personal trainer that worked with them outdoors twice a week.
The female winner, Emily Wilkins, lost 25.8 lbs. and 15.36 percent of her body fat. The male winner, Daniel Ford, lost 64.8 lbs. and 23.31 percent of his body fat. Click here to meet the contestants and hear their stories.
“We are thrilled with the great results the contestants had during the 90 day Barberitos Challenge.” said founder and CEO, Downing Barber. “We are trying to let customers know that they can easily get fit and healthy by eating off the Barberitos Healthy Menu and incorporating activity into their lives.”
Founded in 2000, Barberitos has 27 restaurant franchise locations in Georgia, South Carolina, North Carolina, Tennessee and Florida.
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