News

Baja Fresh signs Coca-Cola deal

July 18, 2007

THOUSAND OAKS, Calif. — Fast-casual restaurant operator Baja Fresh has signed a 5-year beverage contract with The Coca-Cola Co.

Under the terms of the agreement, Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will be the beverage provider for Baja Fresh, supplying soft drinks including Coke, Diet Coke and Sprite to the nearly 300 Baja Fresh locations around the country.

The new contract also will include Minute Maid juices and juice drinks, as well as Evian and Dasani waters.