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Baja Fresh, La Salsa partner with Rewards Network
February 25, 2008
CHICAGO — In a move to build brand awareness and attract a new customer base, Baja Fresh and La Salsa Mexican Grill have joined Rewards Network, provider of dining frequency programs in North America.
As part of Rewards Network, Baja Fresh and La Salsa participating locations will be marketed through e-mail, online and direct mail promotions to millions of active Rewards Network members. Customized reporting and member comments will allow the restaurants to study customer feedback and trends.
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