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News & Media From Alicia Kelso

McDonald's ruling holds franchisors accountable for franchise employee allegations

by Alicia Kelso — Editor, QSRWeb.com

The National Restaurant Association claims the decision will impede job creation and create 'big business.'

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Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

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Holy jalapeno! How hot will menus get?

by Alicia Kelso — Editor, QSRWeb.com

Sriracha, according to CCD Innovation, is in 2014 what chipotle was in 2009.

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Fresh To Order CEO: Fast casual concepts need to 'elevate up'

by Alicia Kelso — Editor, QSRWeb.com

Panos believes many brands in the segment are not delivering on true, fresh, made-from-scratch products.

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Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

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Salata’s growth driven by consumer demand for clean eating

by Alicia Kelso — Editor, QSRWeb.com

Guests also want more vegetarian proteins, such as quinoa, tofu and falafel, as well as sauces and spices.

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Consumers see little difference between QSR, fast casual concepts

by Alicia Kelso — Editor, QSRWeb.com

June 17, 2014

While fast casual may be the darling of the restaurant industry these days – posting an 11-percent sales increase in 2013 – consumers may not see a big…

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Will Panera add small order delivery as part of 2.0 push?

by Alicia Kelso — Editor, QSRWeb.com

During the company’s shareholder meeting last week, CEO Ron Shaich talked about expanding growth vehicles.

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How restaurants can use technology to influence customer trigger points

by Alicia Kelso — Editor, QSRWeb.com

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

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How to maximize your supply chain strategy

by Alicia Kelso — Editor, QSRWeb.com

In addition to cost, choose a distributor based on their food safety record and customer service metrics, as well as their sanitation practices.

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How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

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Panera commits to ‘clean ingredients’ by 2016

by Alicia Kelso — Editor, QSRWeb.com

The bakery-cafe chain is on a 'mission to help fix a broken food system.'

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Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

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For the restaurant industry, mobile payments move into critical mass phase

by Alicia Kelso — Editor, QSRWeb.com

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

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Are you ready to add off-premise catering to your business?

by Alicia Kelso — Editor, QSRWeb.com

Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.

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How to keep pace with changing flavor trends

by Alicia Kelso — Editor, QSRWeb.com

Customers' preferences are more sophisticated than ever, and should be considered in the R&D process.

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Noodles and Company plans to accelerate catering, dinner focus

by Alicia Kelso — Editor, QSRWeb.com

Catering sales in test markets have reached 1 to 4 percent of sales, without much marketing.

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Panera CEO: We've got to reduce friction with customers

by Alicia Kelso — Editor, QSRWeb.com

The company will add more catering locations, which is expected to contribute to the bottom line in the coming years.

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Fast casual heats up restaurant industry with 11 percent growth

by Alicia Kelso — Editor, QSRWeb.com

More QSRs and full-service restaurants are expected to realign their formats to compete more aggressively.

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Chipotle plans to raise prices 4 to 6 percent this quarter

by Alicia Kelso — Editor, QSRWeb.com

CEO says younger generation is bonding with the brand similarly to how kids bonded with McDonald's in the 1980's.

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