Chipotle Mexican Grill News & Media

Chipotle adds brisket LTO

September 21, 2021

Chipotle Mexican Grill has added Smoked Brisket to U.S. and Canadian restaurants for a limited time.

Can 'Chipotle Creator Class' redefine the creator economy?

September 9, 2021

Chipotle Mexican Grill has launched its Creator Class, a program that taps some of its most influential fans to take a creator-first approach to promoting…

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Chipotle app fuels $2B in digital sales

September 1, 2021

Chipotle Mexican Grill continues to improve its digital experience with enhancements to the Chipotle Rewards program, which has helped the brand surpass $…

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Restaurant leaders share insight on top challenges, how to succeed

by Mandy Wolf Detwiler — Editor, Networld Media Group

A panel talk at Networld Media Group's Restaurant Franchising and Innovation Summit focused on restaurant leadership development and experts shared insight on…

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Digital marketing plays big role as QSRs 're-get' customers

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their…

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Chipotle testing in-house created meatless chorizo

August 19, 2021

Chipotle Mexican Grill is testing plant-based chorizo in Denver and Indianapolis, marking the brand's first plant-based protein option since it debuted…

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Chipotle shows teacher support with hefty school supply effort

August 10, 2021

Chipotle Mexican Grill is showing its support for teachers as it launches a $100,000 supply reimbursement effort as the school season kicks off.

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Restaurants hungry for digital signage

by Kevin Damask — Editor, Digital Signage Today

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant…

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Chipotle's Q2 results 'stun' industry watchers

July 21, 2021

"Stunning" is how industry watchers described Chipotle's second-quarter results after the Colorado-based chain reported Tuesday that earnings per share came in…

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Chipotle hiring via TikTok

July 8, 2021

Chipotle Mexican Grill is using TikTok as its latest recruitment tool thanks to this week's launch of TikTok Resumes, a pilot program allowing job seekers to…

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Chipotle hiding $1M of free burritos in NBA Finals ads

July 7, 2021

Chipotle Mexican Grill is raising the stakes on the 2021 NBA Finals by hiding up to $1 million dollars of free burritos in its TV ads.

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Chipotle: Get vaxxed, earn freebies

June 30, 2021

In support of the National Month of Action for Vaccinations, Chipotle Mexican Grill is offering buy-one-get-one-free entrees to customers dining in stores…

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Chipotle revs up rewards with Tesla

June 22, 2021

Chipotle Mexican Grill is partnering with auto manufacturer Tesla and celebrating the launch of Rewards Exchange, the biggest update to its program since its…

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Chipotle featuring celebrity athletes' favorite orders

June 14, 2021

Chipotle Mexican Grill is celebrating American athletes via new episodes of "Unwrapped," a video series featuring Chipotle's athlete super-fans and what it…

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Chipotle launches 'Queen of Pride' competition

June 1, 2021

Chipotle Mexican Grill is celebrating drag culture and supporting LGBTQIA+ organizations throughout June's Pride Month by hosting two events, Chipotle Queen of…

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Chipotle launching virtual wellness app for employees

May 19, 2021

Chipotle Mexican Grill is launching a wellness platform — Strive — in hopes of improving mental health among its employees.

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Chipotle increasing average minimum wage to $15

May 10, 2021

All Chipotle Mexican Grill restaurant workers will be earning more per hour by June, when the chain raises the average hourly wage to $15.

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Chipotle celebrating Cinco de Mayo with trivia, giveaways

May 3, 2021

Chipotle Mexican Grill is rewarding super fans with buy-one-bet-one-free offers today through Cinco de Mayo, May 5, when they play Chipotle IQ, a trivia game…

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Musician Jason Mraz joins Chipotle's sustainable farming efforts

April 29, 2021

In an effort to support projects building sustainable, equitable and efficient food systems, Chipotle Mexican Grill has launched its third accelerator program…

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Chipotle pushes back against 'unfair workforce' accusations

April 29, 2021

The lawsuit that New York City filed this week against Chipotle is a "dramatic overreach," according to Laurie Schalow, Chipotle chief corporate affairs…

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