Chipotle leader talks relevancy, experience, cultivating a better world

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

In the opening keynote at this week's Fast Casual Executive Summit, Scott Boatwright, Chipotle Mexican Grill's chief restaurant officer, shared insight on the…

Chipotle's Boorito going digital

October 15, 2020

Chipotle Mexican Grill's annual Halloween celebration, Boorito, is entirely digital this year, giving fans a chance to virtually trick-or-treat for half a…

Chipotle adds HBCU to debt-free degree program

October 7, 2020

Chipotle Mexican Grill is expanding its debt-free degree program to include Paul Quinn College, the nation's first urban work college and one of the oldest…

Carne Asada returns to Chipotle

September 22, 2020

Chipotle Mexican Grill is bringing back Carne Asada to U.S restaurants for a limited time. The premium steak option will also return to the menu in Canada and…

Fortnite is on the menu at Chipotle

September 14, 2020

Chipotle has launched the third edition of the 2020 Chipotle Challenger Series, an online tournament giving fans the chance to face-off against celebrities…

Chipotle donates $125K to sustainable farming scholarship

September 9, 2020

Chipotle Mexican Grill has donated $125,000 to the Niman Ranch Next Generation Foundation's scholarship program for young farmers and future sustainable…

Chipotle using app to support back-to-school fundraiser

August 31, 2020

Chipotle Mexican Grill is leveraging its fundraising technology to help support under-resourced students returning to school. Through its first-ever digital…

Chipotle launches mobile trivia

August 26, 2020

Chipotle Mexican Grill fans can test their dedication to the brand by playing Chipotle IQ, a trivia game that quizzes them on the chain's sourcing…

Chipotle launching avocado-dyed apparel

August 3, 2020

Chipotle Mexican Grill is launching a responsibly sourced line of Chipotle Goods and branded accessories available exclusively to Chipotle Rewards members. The…

Chipotle: 'Time to unlock the guac'

July 29, 2020

Chipotle Mexican Grill is offering Chipotle Rewards members the opportunity to top off meals with free guac to celebrate National Avocado Day (July 31.)

Chipotle sees Q2 digital surge to beat estimates amid COVID impact

July 22, 2020

Chipotle Mexican Grill Inc. said digital sales more than doubled during the second quarter, beating estimates despite taking an overall profit decline due to…

Chipotle offering Tractor Beverage lemonade, aguas fresca, tea

July 20, 2020

Chipotle Mexican Grill has rolled out a line of non-GMO and certified organic beverages from Tractor Beverage Co.

Chipotle celebrating 100th Chipotlane this month

July 15, 2020

Chipotle Mexican Grill will celebrate the opening of its 100th Chipotlane, the brand's drive thru digital order pick-up lane, this month at its newest store…

Chipotle launches digital storefronts for farmers; boost delivery on Grubhub

June 30, 2020

Chipotle Mexican Grill has launched a digital initiative backed by Shopify to create the Chipotle Virtual Farmer's Market. It will allow farmers in the…

Chipotle Challenger Series sets mid-July e-sports launch

June 22, 2020

The second edition of the 2020 Chipotle Challenger Series, in which fans compete against athletes, musicians and celebrities, offers a $25,000 jackpot and a…

Chipotle 'chats' up Facebook, rolls out app in Canada

June 18, 2020

Chipotle Mexican Grill has rolled out a series of innovations to its digital platform, including an app for Canadian customers and a chatbot for Facebook users

Fazoli's wins 2020 Excellence in Food Safety Award

Chipotle and Five Guys took home honorable mention for their efforts.

Chipotle launches TikTok hack menu

May 19, 2020

Chipotle Mexican Grill has created a Complete Customization Chipotle app feature to users to make any ingredient light, standard or extra. Guests at home or…

Sweetgreen named FastCasual's top brand of 2020

Sweetgreen, a 104-unit salad chain, topped the 2020 list of Fast Casual Top 100 Movers & Shakers, and Fazoli's took home the Excellence in Food Safety Award.

Chipotle expands partnership with Uber Eats to Canada

May 14, 2020

Chipotle Mexican Grill has expanded it's recently announced partnership with Uber Eats to Canada, coming less than two months after launching a national…