Chipotle rewards members playing digital game to win freebies

March 31, 2025

Chipotle has launched its digital game, Burrito Vault, to give 157,500 Buy-One-Get-One free entree codes and offer fans the chance to win free burritos for a…

Chipotle embracing hot honey trend

March 6, 2025

Chipotle is putting its spin on hot honey, the top menu trend of the year, with its Chipotle Honey Chicken, available to rewards members via the Chipotle app…

Chipotle adding 20K employees via AI-powered hiring platform

February 19, 2025

Chipotle Mexican Grill is launching an AI-powered hiring campaign to hire over 20,000 workers, ensuring that its 3,700 restaurants are staffed for "Burrito…

Improved GM retention, tech investments drive Chipotle's solid Q4 performance

by Cherryh Cansler — Editor, FastCasual.com

February 5, 2025

Chipotle will open up to 346 locations in 2025.

Runners racing to earn free Chipotle

January 2, 2025

Runners across 25 cities in North America and Europe are racing to win free bowls from Chipotle Mexican Grill as part of a challenge created by the fast casual…

FastCasual reveals 10 most-read stories of 2024

by Cherryh Cansler — Editor, FastCasual.com

Stories about Chipotle, Panera, Freddy's and Schlotzsky's landed on the top 10 list.

Voice AI leads AI race, bringing opportunities, challenges

by Daniel Brown — Editor, Networld Media Group

At this year’s Self-Service Innovation Summit, hosted by Networld Media Group in Tampa from December 9-11, I had a chance to sit in on the "Thought leader…

Kansas City home to 1,000th Chipotlane

November 20, 2024

Chipotle Mexican Grill is opening its 1,000th Chipotlane, which features a digital order pick-up lane, on Thursday in Olathe, Kansas, a suburb of Kansas City.

Chipotle names Scott Boatright to CEO role

November 12, 2024

Chipotle Mexican Grill has appointed Scott Boatwright as chief executive officer and a member of the board. Prior to being named Interim CEO in August to…

Boorito is back at Chipotle

October 8, 2024

Chipotle Mexican Grill's Halloween tradition of giving discounts to loyalty members dressed in costumes on Halloween — Boorito — is back. Chipotle Rewards…

Chipotle makes Dubai debut

October 2, 2024

Chipotle Mexican Grill opened its first restaurant Wednesday in Dubai with international franchisee Alshaya Group. Located at The Beach at Jumeirah Beach…

Fantasy football losers could win free Chipotle brisket

September 30, 2024

Chipotle is tackling fans' fantasy football woes with a chance to score free Smoked Brisket through the end of the regular season through its "Got Smoked? Get…

Chipotle debuts avocado-slicing cobot, augmented makeline

September 16, 2024

After spending over a year testing Autocado, an avocado-processing cobot, Chipotle Mexican Grill employees are using it at a restaurant in Huntington Beach…

Chipotle Teamsters demanding 'fair contracts'

by Cherryh Cansler — Editor, FastCasual.com

August 28, 2024

Laurie Schalow, Chipotle's chief corporate affairs officer, said the Union is delaying bargaining meetings but her company is committed to ensuring a fair work…

Chipotle testing honey chicken

August 27, 2024

Chipotle Mexican Grill is testing Chipotle Honey Chicken — marinated with seared, smoked adobo peppers, seasoned with Mexican spices and finished with a touch…

Chipotle IQ is back

August 19, 2024

Chipotle Mexican Grill is bringing back Chipotle IQ, a trivia game that tests fans' knowledge of its ingredients, food standards, culinary techniques…

Chipotle names Scott Boatright interim CEO

August 14, 2024

After announcing the departure of CEO and Chairman Brian Niccol, Chipotle Mexican Grill appointed COO Scott Boatwright as interim CEO. Niccol, who served as…

Starbucks appoints Brian Niccol as CEO, chairman

August 13, 2024

Starbucks has named Brian Niccol as chairman and CEO, replacing Laxman Narasimhan who has stepped down.

Chipotle UK launches kids meals

August 5, 2024

Chipotle Mexican Grill UK is introducing Kids Meals, allowing young guests to order build-your-own taco kids' meal, available with soft-shell flour tortillas…

USA Today readers name Qdoba top fast casual brand

August 1, 2024

USA Today has named Qdoba Mexican Eats "Best Fast Casual Restaurant" on its 10Best Readers' Choice Awards for the sixth consecutive year. A panel of industry…