Operations

Harnessing the Combined Power of Mobile Apps and Kiosks for QSRs

While self-service programs offer countless advantages for quick service restaurants (QSR), it’s no secret they can be a costly investment up front. As a result, some brands hesitate to expand beyond their established mobile app programs.

Photo: Frank Mayer and Associates, Inc.

April 16, 2025

While self-service programs offer countless advantages for quick service restaurants (QSR), it's no secret they can be a costly investment up front. As a result, some brands hesitate to expand beyond their established mobile app programs.

However, treating kiosks and mobile apps as interchangeable solutions can restrict how QSRs grow both financially and operationally. The reality is both platforms serve different use cases, solve different problems, and when deployed together, create a more well-rounded revenue-generating service model. This blended approach exemplifies how self-service technology in restaurants can work in tandem to address multiple needs.

Learn why adding kiosks to your QSR's self-service strategy complements your mobile investment.

Serve Different Customer Behaviors

Today's consumers often feel comfortable navigating different types of technology and digital channels, so it's not surprising to have customers who will utilize both the mobile app as well as on-site kiosks. Still, each channel caters to a different audience and use case.

Mobile apps target your brand loyalists. These are your customers who plan ahead, seek a quick carry out experience, and are loyalty program subscribers.

Kiosks, on the other hand, service walk-in customers, travelers, and eat-in diners. It offers an autonomous experience to those who don't own a smart phone or haven't downloaded the app.

By offering both options, QSRs ensure they're meeting the demands of all customers, whether they plan ahead or prefer to order on site.Read More