6 reasons your content-marketing efforts are failing

Terri Brown, CEO of MLB Creative, describes six practices to avoid when engaging your customer.

Do fast casual franchisors need to rethink employee training under the NLRB cloud?

by Tim Tang — Business Technologist, Hughes

Using a networked, digitally driven, consumer model for employee training can turn employees into eager directors of their own professional development without…

How to generate enthusiasm for your hiring process

by Jennifer Yugo, Ph.D. — Principal Consultant, Engaging Business Communications

Designing a unique and effective hiring process may seem challenging, but the hard part actually begins after implementation. There are several principles to…

Can BOGO cocktails entice consumers to go back to Chipotle?

by Molly Wike — Intern, Networld Media Group

Chipotle’s E.Coli outbreaks and recent allegations against its leadership have caused the brand to go on a mission to gain back consumer trust. It tried free…

5 great ways paid social ads can equal more restaurant reviews

by Alex Membrillo — CEO, Cardinal Web Solutions

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…

What's it worth to dress like me? About $8 million if you're Chick-fil-A

by Eli Portnoy — CEO, Sense360

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…

Why universal POS technology makes all the difference in franchising

Traditionally, franchisors received self-reported metrics from franchisees, making inventory management and sales analysis an unnecessarily lengthy process. To…

Why space-age technologies have practical value in your brand's kitchen

Automated technologies are operating everything from ventilation hoods to ovens, which help commercial kitchens save time, increase energy efficiency and…

5 questions for diners making the digital switch

by Jackie Berg — mArketing director, olo

As we cruise through 2016, with nearly 80 percent smartphone adoption, there is little debate: A restaurant brand's digital program is now of paramount…

Pssst... QSR execs, got 10 minutes?

by S.A. Whitehead — Food Editor, Net World Media Group

QSRWeb is seeking answers to its annual state of the industry survey.

Franchises beware: Learning from Jimmy John's legal issues

Franchisors observing the recent legal challenges facing Jimmy John's would be wise to exhibit caution when restricting former and current employees from…

Will Ohioans get behind Chipotle's better-burger candidate?

by Cherryh Cansler — Publisher, FastCasual.com

What do the Republican party and Chipotle have in common? No, it’s not a setup for a joke; both view Ohio as a great place to market their brands. Last week…

Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has…

AI meets customer engagement: Creepy or necessary?

by S.A. Whitehead — Food Editor, Net World Media Group

A new artificial intelligence platform promises to engage diners in a caring way with very little thought and effort from restaurant operators.

3 types of rewards to increase employee satisfaction

By Autumn Manning, CEO of YouEarnedIt

Historic 1st FAA-approved food delivery? Of course, it's a Slurpee and a doughnut

by S.A. Whitehead — Food Editor, Net World Media Group

Just how long do we have before these autonomous flying delivery trucks fill our skies like a perpetual "day of the locusts"?

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

by Seshu Madabushi — Founder & CEO, mKonnekt

Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some…

Chick-fil-A app campaign analytics show just how big a win it was

by S.A. Whitehead — Food Editor, Net World Media Group

You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their…

Why your app isn't appealing to your customer base

Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.

Six ways your restaurant's reputation is affecting your online orders

by Alex Membrillo — CEO, Cardinal Web Solutions

As technology makes it easier for your customers to order online, it also makes it more important than ever to manage your restaurant's reputation.