Is your restaurant marketing working?

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

From preparation to implementation to analyzing the outcome, the process of a promotion has to come full circle in order to make it successful.

4 union organization changes restaurateurs need to know

Restaurant operators must take the time now to learn how recent union-relaterd labor rulings from the National Labor Relations Board may affect their…

All hail the diehards: Limited-service chains open Christmas

by S.A. Whitehead — Food Editor, Net World Media Group

News reporters, convenience and retail store employees, first responders and medical personnel are among that committed group of people who rarely get holidays…

How the election could (and should) change the way restaurants do business

By Mike Lukianoff, Chief Analytics Officer/Fishbowl

Why your mobile app can't be your mobile strategy

Instead of simply launching a mobile app and expecting it to meet the needs of consumers, marketers need to craft a mobile strategy that stretches across all…

Trumping the restaurant industry

The founder and owner of the six-restaurant Uncle Jack's brand and former host of the Food Network's "Restaurant Stakeout" discusses how he thinks…

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant…

What to learn from DC pizza brand's fake news nightmare

by S.A. Whitehead — Food Editor, Net World Media Group

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's…

Menu Labeling: Recent clarification means law goes into effect as planned

by Betsy Craig — pres, menutrinfo.com

Yesterday when the U.S. Food and Drug Administration sent out its Clarified Statement on Compliance Date, regarding the activation on Dec. 1 of the new menu…

Are you hiring bad bosses?

In a recent MomentSnap survey of 2,000, 70 percent of people who identified as frontline hourly workers said that they were at least partially dissatisfied…

3 steps to choose the right technology

We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything…

Is it time for restaurateurs to really talk turkey?

by S.A. Whitehead — Food Editor, Net World Media Group

Thanksgiving, when you think about it, is the celebration of eating out with friends. Why then, doesn't the restaurant industry claim it and give restaurateurs…

McDonald's hoping tech upgrades will level playing field with fast casuals

by Cherryh Cansler — Publisher, FastCasual.com

After a successful pilot of the chain’s "JustForYou experience" at 500 revamped U.S. restaurants in New York, Florida and Southern California, McDonald's has…

8 great takeaways from Dubai global franchising show

by Cherryh Cansler — Publisher, FastCasual.com

The Global Franchise Market show in Dubai covered a variety of franchising issues, including women in franchising, how to take your brand global, how to know…

Will the menu trends of 2017 turn to the dark side?

by S.A. Whitehead — Food Editor, Net World Media Group

Charcoal, heavy fats and lots of bubbles may not sound like they belong on 2017's list of menu trends, but the Canadian food-centric marketing consultancy…

117-year-old Japanese brand outperforms industry average

by S.A. Whitehead — Food Editor, Net World Media Group

Apparently after nearly 120 years in business, you can still learn a thing or two about the restaurant industry. At least that's been the case for Yoshinoya…

Mobile payments + loyalty programs = a millennial magnet

Entice and capture millennials and you simultaneously attract the larger overall audience. That's why restaurants need mobile payments and loyalty programs now.

6 hacks to optimize restaurant digital tech

You can invest in the best digital technology, but you'll only be getting mediocre results unless you employ techniques like the six hacks explained in this…

Three ways to get maximum power out of direct mail

by Mike Tinz — Vice President of Franchise Sales, Money Mailer

Tech may be all the talk, but one of the lowest tech approaches to promoting your brand, direct mail, is still not only effective but competitive with most…

5 labor alerts every restaurant manager should receive

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

The data your restaurants produce will always be able to show you what is going on if you use it properly.