Blogs
3 steps to "wow-ing" customers with your loyalty program
by Brad Marg — Chief Operating Officer, Clutch
Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s…
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3 ways to navigate employee-scheduling reform
If you’re asking yourself how your industry, company and operators can get ahead of scheduling reforms, consider the following steps.
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Tips for driving customer loyalty in the restaurant industry
Geoff Smith, CMO of CrowdTwist, provides insight on the benefits of multichannel loyalty programs.
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Pizza Pie bakes up ROI with loyalty kiosks
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can…
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How using customer data will make you a better marketer
by Dave Bennett — President & CEO, Mirus Restaurant Solutions
Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.
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College kids still love fast food, but they're pickier than ever
by S.A. Whitehead — Food Editor, Net World Media Group
Today's coeds have high expectations for even the fastest food that they order.
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Why restaurant manager theft needs to be discussed
by Dave Bennett — President & CEO, Mirus Restaurant Solutions
Theft or loss in the restaurant industry is everywhere. Lots of small, cash transactions are one factor that sets the stage for loss. Food that can be consumed…
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6 reasons your content-marketing efforts are failing
Terri Brown, CEO of MLB Creative, describes six practices to avoid when engaging your customer.
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Do fast casual franchisors need to rethink employee training under the NLRB cloud?
by Tim Tang — Business Technologist, Hughes
Using a networked, digitally driven, consumer model for employee training can turn employees into eager directors of their own professional development without…
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How to generate enthusiasm for your hiring process
by Jennifer Yugo, Ph.D. — Principal Consultant, Engaging Business Communications
Designing a unique and effective hiring process may seem challenging, but the hard part actually begins after implementation. There are several principles to…
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Can BOGO cocktails entice consumers to go back to Chipotle?
by Molly Wike — Intern, Networld Media Group
Chipotle’s E.Coli outbreaks and recent allegations against its leadership have caused the brand to go on a mission to gain back consumer trust. It tried free…
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5 great ways paid social ads can equal more restaurant reviews
by Alex Membrillo — CEO, Cardinal Web Solutions
It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…
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What's it worth to dress like me? About $8 million if you're Chick-fil-A
by Eli Portnoy — CEO, Sense360
Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…
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Why universal POS technology makes all the difference in franchising
Traditionally, franchisors received self-reported metrics from franchisees, making inventory management and sales analysis an unnecessarily lengthy process. To…
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Why space-age technologies have practical value in your brand's kitchen
Automated technologies are operating everything from ventilation hoods to ovens, which help commercial kitchens save time, increase energy efficiency and…
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5 questions for diners making the digital switch
by Jackie Berg — mArketing director, olo
As we cruise through 2016, with nearly 80 percent smartphone adoption, there is little debate: A restaurant brand's digital program is now of paramount…
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Pssst... QSR execs, got 10 minutes?
by S.A. Whitehead — Food Editor, Net World Media Group
QSRWeb is seeking answers to its annual state of the industry survey.
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Franchises beware: Learning from Jimmy John's legal issues
Franchisors observing the recent legal challenges facing Jimmy John's would be wise to exhibit caution when restricting former and current employees from…
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Will Ohioans get behind Chipotle's better-burger candidate?
by Cherryh Cansler — Editor, FastCasual.com
What do the Republican party and Chipotle have in common? No, it’s not a setup for a joke; both view Ohio as a great place to market their brands. Last week…
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Learning from the best and the worst restaurant apps
Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has…
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