How payments technologies are changing fast food

Careful consideration of the advantages and disadvantages of each available payments option will enable restaurant owners to find the one that best meets the…

4 metrics every restaurant should track

You may be running a well-structured training program for new staff in the hopes that they’ll learn quickly and become more productive, but you might be…

Ode to the taco: Why the old-school menu item is trending

Tacos aren't new, but they are trendier than ever. Here's why.

Are wearables the future of dining out?

Wearables in the food industry can increase in-house communication with the entire staff and elevate the customer service experience, giving you an edge over…

FastCasual's parent company launching FoodTruckOperator.com

by Cherryh Cansler — Publisher, FastCasual.com

Networld Media Group will launch FoodTruckOperator.com on April 1. It will cover industry trends and news, profile business owners and explore the technologies…

Kids these days: Using digital signage to engage millennials, Gen Z

Strategically incorporating digital signage into your business plan and brand experience will enhance marketing efforts and engage younger customers — ensuring…

How mobile ordering is reinventing the drive-thru experience

by Elizabeth Friend — Strategy Analyst, Euromonitor International

Much of the draw of the drive-thru is rooted in speed and convenience; however, recent advancements in technology have created the potential for an even…

Why TV should be part of your digital marketing strategy

Using TV advertising to boost online activity is a highly effective strategy for driving multi-screening, impulse visits, online ordering, and attracting…

What impact does lower grocery store prices have on restaurants?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

Falling food prices are driving grocery store prices to decline, and this has some questioning the long-term impact of a price gap between grocery store and…

3 ways to improve your customer experience

The human connection between staff and customers will set your restaurant apart. Build relationships and you'll build businesses.

How 1 restaurant exec needs your help to beat cancer

Nick Vojnovic shares his battle with cancer and urges people to become bone marrow donors.

Why your digital ordering platform is failing

Launching digital ordering can seem like an overwhelming project, considering it involves marketing, operations and IT. Poorly executed, it can be devastating…

Snow, sweets and Super Bowl: February is a marketer's dream

by Seshu Madabushi — Founder & CEO, mKonnekt

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…

6 strategies for designing the perfect menu

A strategically designed menu has the power to set guest expectations and increase sales.

Seizing the media opp: Tricky, but potentially very rewarding

by S.A. Whitehead — Food Editor, Net World Media Group

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…

3 final-hour moves to master this year's shorter tax-filing timeframe

By Rick Roddis, president of ComplyRight Tax Solutions

3 tech trends coming off the back burner

While the majority of new technology is often found in the front of house, the real labor is saved where the dirty work takes place — the back of house.

3 technologies restaurants should be running toward, not from

It’s time for restaurant marketers to make some bets on technology.

Positive loitering: How fast casuals can increase customer dwell time, spend with digital signage

By encouraging longer dwell times and shorter perceived dwell/wait times through digital signage, your chain can increase the overall spend per guest and…

6 ways technology can conquer 2017's top challenges

One tech experts looks at a few 2017 restaurant technology trends through the lens of the complex issues that today's restaurant brands will face over the next…