Kids these days: Using digital signage to engage millennials, Gen Z

Strategically incorporating digital signage into your business plan and brand experience will enhance marketing efforts and engage younger customers — ensuring…

How mobile ordering is reinventing the drive-thru experience

by Elizabeth Friend — Strategy Analyst, Euromonitor International

Much of the draw of the drive-thru is rooted in speed and convenience; however, recent advancements in technology have created the potential for an even…

Why TV should be part of your digital marketing strategy

Using TV advertising to boost online activity is a highly effective strategy for driving multi-screening, impulse visits, online ordering, and attracting…

What impact does lower grocery store prices have on restaurants?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

Falling food prices are driving grocery store prices to decline, and this has some questioning the long-term impact of a price gap between grocery store and…

3 ways to improve your customer experience

The human connection between staff and customers will set your restaurant apart. Build relationships and you'll build businesses.

How 1 restaurant exec needs your help to beat cancer

Nick Vojnovic shares his battle with cancer and urges people to become bone marrow donors.

Why your digital ordering platform is failing

Launching digital ordering can seem like an overwhelming project, considering it involves marketing, operations and IT. Poorly executed, it can be devastating…

Snow, sweets and Super Bowl: February is a marketer's dream

by Seshu Madabushi — Founder & CEO, mKonnekt

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…

6 strategies for designing the perfect menu

A strategically designed menu has the power to set guest expectations and increase sales.

Seizing the media opp: Tricky, but potentially very rewarding

by S.A. Whitehead — Food Editor, Net World Media Group

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…

3 final-hour moves to master this year's shorter tax-filing timeframe

By Rick Roddis, president of ComplyRight Tax Solutions

3 tech trends coming off the back burner

While the majority of new technology is often found in the front of house, the real labor is saved where the dirty work takes place — the back of house.

3 technologies restaurants should be running toward, not from

It’s time for restaurant marketers to make some bets on technology.

Positive loitering: How fast casuals can increase customer dwell time, spend with digital signage

By encouraging longer dwell times and shorter perceived dwell/wait times through digital signage, your chain can increase the overall spend per guest and…

6 ways technology can conquer 2017's top challenges

One tech experts looks at a few 2017 restaurant technology trends through the lens of the complex issues that today's restaurant brands will face over the next…

Freshii's devilish promo rewards customers for ditching QSR gift cards

by S.A. Whitehead — Food Editor, Net World Media Group

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by…

Pushing boundaries: Top 10 menu trends of 2017 revealed

by Cherryh Cansler — Editor, FastCasual.com

Combining cuisines from all over the world will be 2017's No. 1 trend. Other trends include spicier flavor profiles, more vegan and veggie options and DIY…

The lucky 13: Twitter features to maximize restaurant marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…

3 New Year's resolutions to improve profitability, optimize sourcing, reduce risk

by Vishy Visweswaran — Chief Technology Officer, SCA Technologies

All restaurant brands need to make sure they have a strong supply chain and a well-developed risk management strategy. You may not be able to predict the…

3 surprising food-safety practices that could harm your brand

An effective food safety program is essential, but not all tactics implemented in the interest of good food safety are An effective food safety program is…