Article

Fast casual in it to win it on Super Bowl Sunday

Restaurant brands are gearing up for the big game with specials and LTOs.

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January 31, 2020

Nearly 194 million adults will watch the Kansas City Chiefs square off against the San Francisco 49ers in the Super Bowl this weekend, and on average, they'll each spend $88.65 on food, beverages, merchandise and party supplies. That's $17.2 billion of which 80% will go toward food and beverages, according to the National Retail Federation. That means restaurant brands have been gearing up to launch their game-time specials and LTOs.

Below is a partial list of Super Bowl specials.

Chipotle Mexican Grill
In honor of the Super Bowl, Chipotle is bringing back free delivery Sundays throughout February and is also launching an ad campaign with video platform, TikTok. On the busiest day of the year for delivery, Chipotle is teaming up with TikTok's biggest stars to create their very own Chipotle delivery ads that will showcase their personal content styles set to Justin Bieber's hit song "Yummy," according to a company press release.

A collection of creators will premiere Chipotle-sponsored content during each commercial break following a team timeout, including:

David Dobrik (@DAVIDDOBRIK)
Zach King (@ZACHKING)
Avani Gregg (@AVANI)
Nick Uhas (@NICKUHAS)
Brittany Broski (@BRITTANY_BROSKI)
Joshua Sadowski (LaughWithJosh) (@ITSSADOWSKI)
Zahra (@MUSLIMTHICC)
Kyle Shaffer (@KYLE.SHAFFER)
Greg Auerbach (@GREGTUBE)

"The second screen is essential to the modern-day football viewing experience for Gen-Z," Chipotle CMO Chris Brandt said in the release. "TikTok Timeout allows us to show up where our target audience is and optimize the entertainment value of the evening by delivering them fresh content featuring their favorite creators."

The free delivery is available for all orders over $10.

Wing Zone
Wing Zone, based in Atlanta, expects to do five times the business this Super Bowl Sunday than it does on an average Sunday, selling about 12,500 wings per restaurant, according to a company press release. In heavy NFL markets in New York, Virginia and Louisiana, the 100-unit chain expects volumes to exceed $20,000 in one day per restaurant. Overall, Wing Zone has been in business for 25 years and has sold over 25 million wings on Super Bowl Sundays.

The bulk of its sales volume comes in the three-hour window before kickoff, and about 50% of business comes from pre-orders one to seven days prior. Game day packs include:

30 boneless wings and 30 original wings: $55.
50 boneless wings (plus two flavors): $43.
50 original wings (plus two flavors): $49.
100 boneless wings (plus two flavors): $79
100 original wings (plus two flavors): $95

Jack in the Box
Jack in the Box has partnered with Paramount's "Sonic The Hedgehog film" to bring Tiny Tacos to fans during this year's Super Bowl. Following the success of last year's "Super Jack'd Monday'' social-first digital campaign, Jack in the Box has opted out of doing a traditional in-game advertisement to execute another campaign where their fans will be most engaged: social media, according to a company press release.

This year, Jack in the Box will be implementing another social led, tweet-to-win contest for fans to win prize packs during each commercial break of the Super Bowl. Here is a breakdown of the contest:

Follow @JackBox on Twitter to track the prize packs during each commercial break.
Fans will have the chance to win a prize pack up until the end of each commercial break by tweeting #JacksTinyTacos and #giveaway.
There are over 30 different prizes fans can win from including Jack in the Box swag, Sonic The Hedgehog merch and more. No two prize packs will be the same.
The full list of prizes will be announced Saturday on Twitter.

Following the Super Bowl, Jack in the Box and Paramount's Sonic The Hedgehog have also partnered with Snapchat to continue to bring fans even more Tiny Tacos. From Feb. 2 -12, fans can look for the iconic gold rings from Sonic The Hedgehog in malls located in San Diego, Santa Monica and San Francisco. When scanned on Snapchat, fans will access an AR experience where Sonic runs through the ring for a chance to win a free order of the Tiny Tacos, according to the release.

Riding the new wave of gamified ad trends, Jack in the Box and Sonic will also release an in-app game on Snapchat in February, where users race with Sonic for a chance to win an UberEats code to order Tiny Tacos.

Freshii
Freshii, based out of Canada but spanning 464 stores across 16 countries has designed #SoupOrBowl, a social activation centered around giving back to local
communities, according to a company press release.

The chain is asking folks on Twitter, Facebook and Instagram to replace their #superbowl hashtag with #SoupOrBowl in the days leading up to Super Bowl Sunday. From current and new customers to fellow brands and competitors, those who share the hashtag will receive $1 off their next purchase of a soup or bowl, and they’ll also have a soup or bowl donated on their behalf to someone in need.

McAlister’s Deli
During the Super Bowl, McAlister's customers can save $15 off $100 worth of catering and also be entered for a chance to win a $250 gift card using promo code: BIGGAME2020, according to a company press release.

During the Super Bowl, McAlister's customers can save $15 off $100 worth of catering.

McAlister's, based in Athens, Georgia, has more than 400 units.

Mighty Quinn's BBQ
NYC-based Mighty Quinn's BBQ is offering a Super Bowl special for $85 and expects to have a busy day not for only itself but also for its delivery wing service, Sugar Wing, according to a company press release. The carry-out special costs $85 and includes:

1 pound of brisket.
1 pound of pork
1 Rack of Spare Ribs.
1 quart burnt end baked beans.
1 quart vinegar slaw.
10 slider rolls and house-made BBQ sauce.

Slim Chickens
Slim Chickens, based in Arkansas is offering 15% off all Super Party Trays using the promo code: BIGGAME, according to a company press release.

Blaze Fast-Fire'd Pizza
Through Sunday Blaze Pizza is offering a a variety of party bundle offers, available exclusively online via Blaze Pizza's app and website, for pickup only. They include:

Hot Party: 2 large two-topping pizzas and six dough knots for $32.95.
Fire Party: 3 large two-topping pizza and 10 dough knots ($43.95)
Pizzas' Party: 5 large two-topping pizzas and 16 dough knots ($67.95)
Something for Everyone: 2 large two-topping pizzas and 1 specialty crust two-topping pizzas ($39.95) Specialty crust options include: keto, cauliflower and house-made gluten-free dough

Ike's Love & Sandwiches
Ike's Love & Sandwiches, which has 70 units, is rooting for The 49ers with multiple sandwich deals. They may grab any sandwich for just $5.49(er) when purchasing a drink. They may also score 20% off catering orders when purchasing through the Ike's app or in-store.

Ike's customers may grab any sandwich for just $5.49(er) when purchasing a drink

Pizza Inn
Pizza Inn, which has nearly 200 units, is offering a Game Day Deal. It includes two medium two-topping pizzas and 10 bone-in wings for $27.99 at all locations,according to a company press release.

I Heart Mac and Cheese
South Florida-based I Heart Mac and Cheese is offering a free mac bite platter (15 bites) when customers buy a mac and cheese platter now through Sunday, according to a company press release.

Famous Dave's
Famous Dave's is offering a Game Day Sampler for $34.99, according to a company press release. It features shareable finger foods, including Southside Rib Tips, Hand-Breaded Chicken Tenders, Cheese Curds, Traditional or Boneless Wings and Honey Buttered Cornbread Muffins, according to a company press release.

Super Bowl Sunday is the brand's third-busiest day of the year, trailing Father's Day and Mother's Day and is the busiest day of the year to-to sales. Carry-out sales on Super Bowl Sunday in 2019 were up 130% over the average Sunday in February in 2019 and are expected to be up 100%+ again this year, versus an average Sunday.

Panda Express
Panda Express customers may receive $10 off a family feast with coupon SCOREBIG through Sunday.

Pollo Tropical
Pollo Tropical, based in Miami, is giving customers who order before Sunday 15% off all orders, according to a company press release.

Dog Haus
Dog Haus is offering food and drink specials during the Super Bow but only at its 21 biergarten locations. Each offer varies depending on location, according to a company press release.