Article

QSR State of the Industry report ready for readers

QSRWeb.com polled hundreds of operators about their business practices to compile the data.

October 6, 2015 by Travis Wagoner — Editor, Networld Media Group

The innaugural QSR State of the Industry Report has been pubilshed and is now available to readers. The report contains a comprehensive state-of-the-industry survey showing current and future trends of the QSR segment, said Travis Waggoner, editor of QSRWeb.com.

"The quick service restaurant is a multi-billion dollar industry, and despite the recent lull in the economy, is still growing," he said.

In fact, according to Statista, it’s increased by $13 billion dollars since 2010, currently generating $199.34 billion in revenue. That number will increase to $210.2 billion by 2018. 

Although that’s good news for QSR operators, it doesn’t mean the industry doesn’t face many challenges. Some of the top trends and areas of concern over the past year have been immigration reform, the Affordable Care Act and how the rising minimum wage will affect businesses’ bottomlines. There’s also rising food and labor costs and menu labeling mandates. Other challenges and opportunities abound with the increased adaptation of online ordering, mobile payments and social media.

That’s a lot of information to digest, which is why we’ve released the first QSR State of the Industry report. We understand that providing a forum from our readers to learn from one another is one of the best ways we can help, which is why we interviewed hundreds of operators about their business practices. In fact, 341 respondents took our 111-question survey on the quick service industry. The survey comprises seven sections:

1. Your brand
2. Your workforce
3. Your thoughts on strategy
4. Your approach to digital technologu
5. Your approach to sales and marketing
6. Your approach to growth and development
7. Your food and beverage

Industry experts weigh in

Not only did we survey people in the industry, we also asked seven experts to write commentaries on some of the most important issues facing restaurant operators. They include:

• Anthony Lye, CEO, HotSchedules Inc., who will share his thoughts on analyzing data metrics.  
• Emily Kiriakos, director of operations, MenuTrinfo, who will help you navigate The Affordable Care Act.
• Tim Taft, President and CEO of Fiesta Restaurant Group Inc., who will explain how workforce education is key to enacting the Affordable Care Act.
• Mike Speck of The Halal Guys, who will comment on the rising costs of food and labor.
• Will Hernandez, editor of MobilePaymentsToday.com, has written about restaurants and their use of mobile technology will discuss emerging mobile payments trends for businesses.
• Noah Glass, CEO of Olo, writes about our industry’s digital future when it comes to digital ordering.
• And Sean Brennan, CEO of The Pie Hole, will comment on the effect of minimum wage.

The future of quick serve

This inaugural survey features several key takeaways, including that quick serve restaurants continue to be major employers and are quickly adapting to new changes and challenges in technology and human resources

Click here to download the executive brief of the report as a sample or here for the full version.

About Travis Wagoner

---

Travis Wagoner spent nearly 18 years in education as an alumni relations and communications director, coordinating numerous annual events and writing, editing and producing a quarterly, 72-plus-page magazine. Travis also was a ghostwriter for an insurance firm, writing about the Affordable Care Act. He holds a BA degree in communications/public relations from Xavier University.