News

Noodles & Company testing 'upselling' free-floating servers

July 2, 2014

BusinessWeek.com reported recently that Noodles & Company is adding free-floating servers focused on upselling customers.

The server will stop at guests’ tables when they’re nearly done with their meal, ask if they’d like to order anything else, and bring the extra items to the table—no gratuity required. Noodles Chief Executive Kevin Reddy expects the new staff role will result in a 3 percent boost in same-store sales. "It’s material,” he says in interview. "And it’s an easy thing for us to do.”

Noodles & Company has been testing the service for two years in select restaurants and intends to expand the program chain-wide by 2016.