Moving beyond free WiFi, Panera is rolling out mobile-based initiatives designed to make the customer experience more welcoming and to cement customer loyalty.
The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.
Instead of paying a third-party company to create your restaurant’s gift cards, why not save money and have complete control by investing in an in-house card printer
With the right expectations, education and planning, restaurateurs may turn EMV's perceived challenge into an opportunity to build customer loyalty.
By implementing device-level monitoring of energy consumption, chains gain unmatched visibility into the devices running their restaurants and can easily identify systems that are inefficient or improperly used.
A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit discussed beacon technology's role with restaurateurs and retailers today.
Beacon and behavioral data can revolutionize how chains do business from the big picture to the day-to-day.
Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.
Schlotzsky's gamification strategy resulted in the enrollment of over 43,000 new members to its mobile loyalty app.
Changing market dynamics has fueled fierce competition among QSR, fast casual and casual dining restaurants, but providing guest WiFi represents a strategic opportunity to differentiate the customer experience and drive sales.