6 dos and don’ts of successful loyalty programs

.

Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.

FEATURES


How Schlotzsky's used gamification to gain 43K loyalists

Schlotzsky's gamification strategy resulted in the enrollment of over 43,000 new members to its mobile loyalty app.

5 ways to future-proof your restaurant via WiFi

Changing market dynamics has fueled fierce competition among QSR, fast casual and casual dining restaurants, but providing guest WiFi represents a strategic opportunity to differentiate the customer experience and drive sales.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

Tech in a box: How Dickey's uses big data to target marketing strategies

During "Tablets: When, Where, Why and How" at the ICX Summit in Chicago, Dickey's discussed its custom-developed business intelligence service called Smoke Stack that analyzes data to help the restaurant connect with customers and increase sales.

Beyond technology: 5 keys to managing menu updates

While many restaurant operators may be in good shape when it comes to meeting the caloric-labeling deadline of Dec 1, not all have considered the (print) execution efforts for menu boards, to-go menus, catering menus and related signage

Interactive customer experience technology has to make sense

Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.

Groupon, PeachWorks execs discuss how technology benefits operations

The CEOs of Groupon's Breadcrumb and PeachWorks discuss how their technology can help restaurants and retailers stay relevant.

5 tips for understanding consumer data

Restaurants now have the ability to collect tons of data but don't know how to use it.

How technology is solving headaches for menu labeling

The technology that fuels digital menu boards and ordering kiosks within restaurant locations today is being used to maintain nutritional disclosures in real time.

3 ways restaurants can use automation to drive business value

Exactly how is IT automation helping restaurants?

See More »

NEWS


HotSchedules delivers mobile task management, communication, accountability app

Logbook is a mobile task list and communication tool that can replace or enhance traditional paper systems.

Paytronix launches platform to 'measure, improve loyalty campaign performance'

Paytronix Systems has unveiled the Paytronix Campaign Center, an enhancement to the Paytronix Rewards Platform that enables marketers to determine the effectiveness of their campaigns in five minutes or less.

Firehouse Subs to add mobile payment capability to app

Firehouse Subs customers will be able to order, purchase and pick up their food more quickly than ever thanks to the chain's use of MaterCard's MasterPass.

Benseron IT acquires Restajet restaurant apps

Restajet apps are designed to enable restaurants to speed up the ordering process and improve the customer experience.

Why Five Guys selected new POS solution

The burger chain decided to deploy PAR’s Brink POS software, EverServ POS terminals, Mobile Tablet 10s, along with the company's software delivery and maintenance services.

HotSchedules launches restaurant inventory mobile app

Designed for independent and small regional restaurants, HotSchedules Count aims to help restaurants improve inventory accuracy, control foods costs, streamline ordering and eliminate the use of complex spreadsheets and paper-based processes.

HotSchedules releases mobile restaurant management app

Reveal opens the proverbial kimono on a restaurant’s performance.

Delaget releases employee theft technology for restaurants

Delaget GUARD, a Web-based software solution with a mobile interface, analyzes POS restaurant data to identify suspected employee theft, track employee behavior patterns and take action with problem employees.

Delaget launches restaurant revenue recovery software

Employee theft is rampant in the industry, costing each multi-unit restaurant an estimated 5 to 7 percent in annual revenue.

Webinar to focus on customer traffic, conversion insight

Traffic and conversion data can be priceless if a retailer understands how to use it to drive sales, engage with shoppers and boost marketing. An expert will offer insight on how to do just that in our free webinar.

Filter aims to reduce kitchens' carbon footprint, operating costs

A new filter system captures waste heat from cook lines to preheat water, an ecologically-friendly feature intended to save commercial kitchen operators thousands of dollars a year on gas bills.

Registration open: 'When Seconds Count - Ensuring Retail Business Continuity'

RetailCustomerExperience.com is joining forces with Sierra Wireless to offer a free webinar, “When Seconds Count - Ensuring Retail Business Continuity."

OrderSnapp launches free POS for pizzerias, small restaurants

The tablet is designed for startups looking to control investment costs and current restaurant owners who want to avoid expensive upgrades on old POS systems.

Ordering solutions start-up now serving 400 restaurant clients

Clorder Inc., a developer of a cloud-based food ordering solution designed to help restaurants enhance their online presence, has added 100 new clients since the beginning of the year.

Togo's improves POS security with fingerprint readers

Togo’s has deployed fingerprint readers to help increase security, improve accountability and reduce fraud at the POS.

See More »

From point-of-sale (POS) systems to digital menu boards to online ordering, and more...Learn about the latest innovations in restaurant technology and how they can have a positive impact on your bottom line.