It's no surprise that Chipotle grabs the lions' share of social media attention among top fast casual brands, but smaller, regional eateries inspire the most passion among fans.
Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.
Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.
Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.
Despite a few notable bright spots -- Wendy's, Domino's -- most observers agree that the QSR segment is in trouble. What are the lessons and opportunities for the fast casual segment?
HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.
Having a website, an app and/or social media accounts isn't enough. Brands must plan to engage customers if they want to build loyalty and convert sales.
Without a thoughtful approach to user experience, staff training and enticing loyalty incentives, brand apps are doomed to failure.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.