Digital Communication at Your Service on Your Road Trip

The German Autobahn welcomes many drivers and is the world`s third longest network of high quality highways. If you are one of the 500 million travelers who annually visit these roads, you have surely seen many Tank & Rast locations.

Type: Case Study

Sponsor: Scala


Quantifying the Commitment to Your Customer Centricity

Truly customer-centric organizations seek out the technology that best allows them to listen to their customers—both individually and in aggregate.

Type: Infographic

Sponsor: InMoment


FourKeys of Customer-Centric Organizations

Some brands get away with taking a casual approach to their customer experience. But, unless you’re one of those imaginary organizations, you’re probably not getting away with anything.

Type: White Paper

Sponsor: InMoment


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FEATURES


Why you should never listen to your customers

"Sometimes I think the perfect restaurant would say “Mother Nature's Health Food” in big letters on the outside, but inside only serve burgers, cokes and fries."

Video: Smashburger founder discusses why old brands are struggling

Fast casual is pervasive, persistent and is starting to cover all categories, said Smashburger Founder Tom Ryan.

Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

Video: Why fast casual continues to steal casual-dining customers

The fast casual industry has grown by 600 percent over the past 15 years, and that’s because it knows the secret to attracting and keeping customers.

7 tips for running an awesome online ad campaign

Today’s most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

5 ways to boost the fast casual mobile experience

The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.

8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

Video: What fast casuals can learn from Chick-Fil-A

Maureen Donahue, Chick-Fil-A's manager of franchising selection, believes one big reason for the brand's success is that the chain doesn't target a specific customer as it believes Chick-Fil-A is for everyone.

6 ways to attract millennials to your restaurant

Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Restaurateurs celebrate the season with holiday promotions: Part 2

Along with Santa Claus, bustling stores and visiting relatives, the holidays bring promotions — lots of them. Here's a look at Part 2 of our holiday promo round-up.

Video: Pie Five VP shares strategy on connecting with millennials

Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.

Restaurateurs celebrate the season with holiday promotions

Holiday promotions abound at restaurants nationwide. Restaurant operators are offering tasty treats, hot or cold beverages, while helping people in need.

4 for 15: 4 speakers, 15 minutes each, limitless knowledge

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

Tips, advice on preparing the brand for unit expansion

Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and restaurant leaders.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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