Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.
When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.
No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.
The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Retailers, marketers and business owners can learn a lot from ad agencies.
With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at Pizza Press that feels timeless, yet modern.
Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.