Maximize the Franchisee/ Franchisor Relationship with Localized Marketing Tools

Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.

Type: White Paper

Sponsor: Visualogistix


Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Outdoor Digital Displays: The Next Iteration of Digital Signage

Digital signage in the restaurant industry is fast becoming the rule rather than the exception. Many brands have updated their digital menu boards in-store, and the next iteration — outdoor digital displays — is well underway.

Type: White Paper

Sponsor: HyperActive Technologies


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FEATURES


Why restaurants are singing 'Ode to the Hamburger'

All around the country, restaurants are paying tribute to that all-American mainstay — the hamburger.

Uncovering 4 secret ingredients of 'the modern brand'

Modern brands, including Panera, Starbucks, Shake Shack, are more than restaurants or food products. They represent the lifestyle of modern consumers today.

Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them with discounts.

For the love of loyalty: How mobile drives customer engagement

Enabling the mobile channel — perhaps through loyalty, ordering, payment or other capabilities — is the next big step for fast casual leaders looking to remain competitive and build customer loyalty.

Why your loyalty program is failing and how to fix it (Part 1)

In comparison to other industries, hospitality is limping behind in the loyalty stakes, so how exactly have operators gotten themselves into this state of digital despondency?

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward programs to remain flexible, to striking a smarter balance between customer happiness and business needs

Restaurants offering Tax Day specials

The tax man cometh. One of Americans' least favorite days — income tax filing day — is Monday.

Dunkin' Donuts loyalty app stirring up trouble for Starbucks?

With the DD Perks Rewards program, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin' Donuts Card, either plastic or via the Dunkin' Mobile App.

Why restaurants should use menu-labeling delay to ensure accuracy

Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives food service operators, specifically the pizza industry, time to get it right.

Trademarking 101: Can Chipotle be the 'Chipotle of the better-burger' segment?

The term "better burger" may prove difficult to trademark, however, as it's been widely used among media and other restaurant operators to describe a variety of fast casual chains that specialize in higher-quality burgers.

Heard at the Summit: Memorable quotes from Day 1

Any time you gather some of the industry's brightest CEOs, franchisors, chefs, franchisees and vendors, there is sure to be some insightful quotes. We've gathered a few memorable moments from sessions during the opening day of the inaugural Franchising Restaurant & Innovation Summit in Dallas.

Infographic: Are you using Instagram to attract millennials?

Of Instagram's 40 million monthly users, 90 percent are millennials.

Starbucks urges citizens to reflect, make good choices

Starbucks take full page ads in top newspapers to urge citizens to achieve balance between profitability and social impact.

Pizza restaurants celebrating 'National Pi Day'

March 14 might be best known as the annual celebration of everyone's favorite mathematical constant, but it's an important day for pizza lovers, too.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

NEWS