It's All About the Customer Experience

Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.

FEATURES


The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

3 lessons restaurants can learn from ad agencies

Retailers, marketers and business owners can learn a lot from ad agencies.

This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Extra! Extra! How the odd pairing of newspapers and pizza built a successful brand for Pizza Press

Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at Pizza Press that feels timeless, yet modern.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

Which Wich bag art chronicles passions, life of Atlanta-area artist

Shawn Elledge loves bacon, his wife and his newborn son, and he lets it show on his Which Wich bag art.

Fazoli's hits refresh with menu overhaul and elevated service

With guest frequency below where he wants it to be, Fazoli's CEO Carl Howard asked his customers what it would take to get them in the door more often. The result is a revamped menu and service that looks more like casual dining than fast casual.

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

6 must-do strategies attracting millennial diners

Want a piece of millennials $1.7 trillion in spending power? Here are six ways you can grab it.

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NEWS


Braddah’s Island Style debuting on Cooking Channel

The Cooking Channel’s popular television show, “Taco Trip,” will feature Braddah’s Island Style on an episode this summer.

Johnny Rockets featuring LTOs inspired by Route 66

Johnny Rockets restaurant chain has introduced its summer flavors, which were inspired by Route 66.

Burger 21 upgrades menu

Burger 21 has rolled out several new and enhanced menu items in order to appeal to the changing tastes of its guests.

Firehouse Subs donating nearly $200K to Chicago fire departments

Firehouse Subs Public Safety Foundation is donating $190,000 worth of equipment to nine Chicago public safety organizations.

The Habit Burger launches email club

The Habit Burger has launched a free email program to help engage guests, and for a limited time they are eligible to win a variety of prizes, the company says.

Website connects restaurant industry to online marketplace

Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.

Orange Leaf, NBA player honoring moms with free fro-yo

Orange Leaf and an NBA player are honoring moms with free fro-yo

Go fish: Teriyaki Madness adds Salmon Bowl

Teriyaki Madness has added a Salmon Bowl to its menu, available now through June. 20.

Burrito chain brings loyalty program to Google Wallet

Currito's presence in Google Wallet comes just one month after Google announced plans to pre-install Google Wallet on all Android phones.

MOOYAH expands to Arlington, intros 'Millionaire Sweepstakes'

Dallas area fast casual MOOYAH Burgers, Fries & Shakes announced the opening of its 25th DFW area MOOYAH location and its first Arlington location.

Schlotzsky's to make tax day 'Lotz Better' with free sandwich

The brand's "Tax Day Bites" social media campaign will encourage guests to take a photo inside the restaurant with their free sandwich and upload it to Facebook, Twitter and/or Instagram, using the hashtag #TaxDayBites.

Starbucks invests in higher education, charitable initiatives

Starbucks will fund higher education for employees through Arizona State University's online degree program and donate to charities in the U.S. and Africa.

California Tortilla to offer 'tax relief' with free chips and queso on April 15

The offer is available nationwide.

Dickey’s Barbecue Pit rolls out Easter Feast

Dickey’s Barbecue Pit launched their twist on the traditional Easter Feast this month.

California Pizza Kitchen Turns 30

​California Pizza Kitchen will celebrate its 30th anniversary on March 27.

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