Big brands capture big social media share, but smaller brands get the love

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It's no surprise that Chipotle grabs the lions' share of social media attention among top fast casual brands, but smaller, regional eateries inspire the most passion among fans.

FEATURES


Which is better for your business: A mobile website or a mobile app?

Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

Is it time for a mobile site? Check for yourself in Google Analytics

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

Nine keys for driving speed of service

Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.

Fast casual execs weigh successes and failures of QSR segment

Despite a few notable bright spots -- Wendy's, Domino's -- most observers agree that the QSR segment is in trouble. What are the lessons and opportunities for the fast casual segment?

Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

If you build it, they won't come

Having a website, an app and/or social media accounts isn't enough. Brands must plan to engage customers if they want to build loyalty and convert sales.

How your mobile payment app can cost you customers and ding your reputation

Without a thoughtful approach to user experience, staff training and enticing loyalty incentives, brand apps are doomed to failure.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

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NEWS


Bruegger's Bagels announces winner of $10,000 Artist Challenge

Bruegger's Bagels has selected the original artwork of Taia Morley of Stillwater, Minnesota, as the winner of its $10,000 Artist Challenge.

Newk's doubles inaugural ovarian cancer research fundraising goal

Newk's Eatery and participants in the Newk's Cares OCRF Ready. Set. Ride! Ovarian Cycle fundraiser generated more than $117,500 for the inaugural year of the campaign.

Buffalo Wild Wings will sponsor Citrus Bowl

Buffalo Wild Wing and Florida Citrus Sports announced the restaurant chain will sponsor the Citrus Bowl in Orlando on New Year's Day.

Togo's opens two new California units

Togo's Eateries will open two new units in Los Banos and Brawley before the end of October.

Venuelabs launches free social listening tool for small businesses

AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.

Corner Bakery set to open first Idaho location

The restaurant is owned and operated by Ben Eramya of Feast Northwest LLC, which plans to open another cafe in Boise near the Boise Towne Square Mall early next year.

Zomato restaurant discovery service launches in Canada

Zomato plans to expand across Australia, Europe, South-East Asia, the Middle East and the Americas in the coming months.

Modmarket continues Lone Star expansion

Modmarket anticipates opening two additional Texas locations in Q1 2015.

Jamba Juice, Hamilton Beach enter licensing agreement

Hamilton Beach will develop, market and sell Jamba Juice appliances at select retailers throughout the United States and Canada.

Garbanzo Mediterranean Grill raising money to send cancer survivors to camp

Garbanzo Mediterranean Grill will use donations from its "Garbanzo Bean Day" to send young adult cancer survivors to First Descents outdoor adventure programs.

Chipotle expands vegan offering throughout South, Southeast

Sofritas will become a permanent menu item in all US Chipotle restaurants by the end of the year.

BurgerFi debuts 'Cereal Killer' frozen dessert

The Cereal Killer will feature chocolate custard, chocolate chips and chocolate cereal, raspberry sauce and candy corns, and will sell for $5.57.

Uncle Maddio's raises funds for breast cancer programs

In celebration of the Atlanta 2-Day Walk for Breast Cancer, Uncle Maddio's Atlanta-area restaurants donated 15 percent of sales from Sept. 7 and $1 from each pink wristband sold to local breast cancer programs in Georgia. The total amount of...

Virtual Next partners up with Vantage Analytics

Mobile-based digital rewards solutions company Virtual Next has announced a partnership with analytics platform provider, Vantage Analytics, to enable customer data analytics for its customers, which initially include restaurant chains New York Fries and Currito. According to a news release,...

HuHot franchisee donates $34K to military support charity

Top Tier Colorado LLC has donated $34,000 to The Home Front Cares this quarter.

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