Apple Pay's impact on restaurant loyalty marketing

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Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

FEATURES


Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

Doing well by doing good

When brands connect themselves and their customers to causes they love, everyone can benefit.

What's ahead for Wingstop? Mobile payment

Wingstop is heavily invested in social media for engaging customers and driving sales. The next step: mobile payments.

'Failure is not an option' in CEO's cancer battle

Just as things started taking off for Chicken Salad Chick, President and CEO Kevin Brown was diagnosed with stage IV liver cancer. He's fighting back, and helping others.

How to survive the protein craze

Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

What are Any’tizers, Tanglers, Frisnacks or Wrappetizers?

Restaurants can sell snacks at premium profit margins and can be more exciting for guests than the traditional core menu.

New Wild Wing Cafe CEO has deep roots in fast casual, QSR

Restaurant industry veteran Tom Lewison has been tapped to help Wild Wing Cafe take flight.

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NEWS


Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Menchie's introduces color-changing cups, Harvest Pumpkin flavor

The cups, which reveal hidden colors and designs when filled with frozen yogurt, will be available throughout the month of October..

Fazoli's adds cavatappi LTO

Signature Cheddar Alfredo Bakes mark the first time Fazoli's has featured cavatappi pasta in a menu item.

Fatburger sponsoring Facebook 'Cook-Off'

Fatburger is challenging its social media fans to build their own burger using Fatburger patties sold at Walmart and post results on Facebook. The best burger concept will win $10,000.

Menchie's opens in North Point, Florida

Menchie’s announced the opening of a new store at Cocoplum Village, located at 17419 Tamiami Trail, North Port, Florida. “I’ve always had an interest in the food industry and when my husband and I visited our first Menchie’s store, we...

Panera brings back Pink Ribbon Bagel for Breast Cancer Awareness Month

A portion of the proceeds from the purchase of each bagel, which are twisted into a ribbon shape, will be donated to breast cancer-related causes.

Corner Bakery Cafe marking World Smile Day with mug giveaway

Special promotion will feature a set of smiley face mugs for the first 50 guests; one to keep, one to share with a friend.

The Coffee Bean & Tea Leaf connects with LA's train commuters for new partnership

The promotion at LA's Union Station included mystery offers, a special train car and decorations on the platforms.

Food truck revenue expected to increase by 76% in next five years

The food truck segment began picking up steam around 2008, with many concepts abandoning more expensive brick-and-mortar bills during the Great Recession. According to the National League of Cities, there are no signs of this marketing slowing down – food...

Smoothie King opens 700th store

Smoothie King plans to open more than 1,000 stores across the United States over the next 3 years.

Rubio's will update 60 units with coastal theme

Rubio's emphasizing coastal theme in restaurant redesign, rebranding.

Zoyo breaks into Georgia

Franchisees Craig and Robin Kovel leaning into community marketing through partnerships with schools and sports leagues.

Dickey's opens in Natchitoches, Louisiana

Dickey's opened its newest unit at 936 University Parkway in Natchitoches, Louisiana, on Sept. 25. "We are located right across from my alma mater, Northwestern State University, and near two other schools, making this the perfect location for students and...

Starbucks will offer 10th anniversary special edition of Ray Charles' 'Genius Loves Company'

The two-disc edition includes the full-length album, bonus tracks and special packaging.

Peet's Coffee & Tea peeks into presidents' coffee habits

Ever wonder how Honest Abe took his coffee? Peet's Coffee & Tea may have the answer for you this week.

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