'McWhopper' not to be, Wayback Burgers issues offer

Burger King’s marketing effort to create a 'McWhopper' aimed at generating awareness for Peace Day has been declined by McDonald's. Wayback Burgers, however, wants to partner with Burger King to raise money for UNICEF.


CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Why agile insights is the secret sauce of restaurant success

Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual brands get (and stay) ahead of the competition.

Will silence prove deadly for Jimmy John's?

The killing of Cecil the lion is putting big game hunting at the forefront of the public's attention, and some consumers are directing their rage at Jimmy Johns. The chain has made no comment about the claims.

2 experts, 7 points about emerging social media for your restaurant

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

6 dos and don’ts of successful loyalty programs

Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.

Customers demand targeted, relevant marketing messages

When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.

4 ways to win with in-store marketing

No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.

Success pours from Buffalo Wild Wings' beer program

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

3 lessons restaurants can learn from ad agencies

Retailers, marketers and business owners can learn a lot from ad agencies.

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MOOYAH teams up with No Kid Hungry to raise $50K to fight childhood hunger

MOOYAH Burgers, Fries & Shakes is teaming up with No Kid Hungry in hopes of raising $50,000 to battle childhood hunger.

Will 3Headed Monster scare up a new strategy for Orange Leaf?

Orange Leaf Frozen Yogurt has tapped 3Headed Monster as its agency of record.

NetWaiter releases new consumer site

The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.

Wayback Burgers taps master chef to lead menu innovation team

New menu items are coming to Wayback Burgers thanks to a new culinary adviser.

Uncle Maddio’s introduces 'Foldwich' sandwich

Pizza and sandwich lovers can now get both tastes in one special handheld meal.

Jersey Mike's debuts new chicken submarine sandwich

The new Chicken Club, available for a limited time, features oven-roasted, extra lean, 98 percent fat-free chicken breast sliced to order.

Buffalo Wild Wings kicks off 'Football Rich' campaign

Buffalo Wild Wings says it's enhancing guests' football experience.

Burger 21 adds LTOs to August menu

Burger 21 has created a couple new menu items, the Loaded Spud Burger and White Chocolate Raspberry Shake.

Tropical Smoothie Cafe raises $1M for charity

The fast casual cafe concept raised $1 million for Camp Sunshine, with a significant increase from last year’s giving total.

PizzaRev opens first Colorado location

The build-your-own pizza concept opened its first location in Colorado by hosting a fundraiser for giveSPORTS.

BBQ arrives at McAlister’s Deli

McAlister’s Deli is now offering several limited-time BBQ menu options, including BBQ nachos, sandwiches, spuds and salads available through Sept. 29.

Whataburger doling out upgrades to celebrate 65th birthday

Wataburger is celebrating 65 years in business, honoring Aug. 8, 1950, the day Harmon Dobson opened the world's first Whataburger on Ayers Street in Corpus Christi, Texas.

Free Orange Leaf frozen yogurt for ‘innovative kids’

Kevin Durant and Orange Leaf team up to challenge kids to make their communities a better place.

Johnny Rockets crowd sources new LTOs

Johnny Rockets has created a limited-time menu created after interviewing consumers for six months about their preferences.

FiveStars partners with Advantage Waypoint to drive growth, company expansion

Marketing automation and loyalty program provider FiveStars is partnering with Advantage Waypoint to drive merchant expansion and speed growth.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.