Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.
Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual brands get (and stay) ahead of the competition.
The killing of Cecil the lion is putting big game hunting at the forefront of the public's attention, and some consumers are directing their rage at Jimmy Johns. The chain has made no comment about the claims.
When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?
Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.
When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.
No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.
The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Retailers, marketers and business owners can learn a lot from ad agencies.