Want to influence customers? Listen up, say marketing experts

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Listening to customers can yield key insights into what customers like, what they don't like, what's working and what's not. Those insights yield actionable intelligence that can be used to shape messages and strategy.

FEATURES


Big brands capture big social media share, but smaller brands get the love

It's no surprise that Chipotle grabs the lions' share of social media attention among top fast casual brands, but smaller, regional eateries inspire the most passion among fans.

Which is better for your business: A mobile website or a mobile app?

Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

Is it time for a mobile site? Check for yourself in Google Analytics

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

Nine keys for driving speed of service

Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.

Fast casual execs weigh successes and failures of QSR segment

Despite a few notable bright spots -- Wendy's, Domino's -- most observers agree that the QSR segment is in trouble. What are the lessons and opportunities for the fast casual segment?

Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

If you build it, they won't come

Having a website, an app and/or social media accounts isn't enough. Brands must plan to engage customers if they want to build loyalty and convert sales.

How your mobile payment app can cost you customers and ding your reputation

Without a thoughtful approach to user experience, staff training and enticing loyalty incentives, brand apps are doomed to failure.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

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NEWS


'Discover Fresh' campaign includes new leadership hires, messaging

The campaign, which involves corporate and restaurant-level changes, supports Garden Fresh's commitment to farm-fresh food and made-from-scratch menu items.

Zaxby's secures sponsorship of Heart of Dallas Bowl game

The game will be called the Zaxby's Heart of Dallas Bowl, and the sponsorship will be for four years through the 2017 bowl game, with an option to extend for a longer period.

Tropical Smoothie Café adds turkey club options, 'Naughty' and 'Nice' smoothies to holiday menu

Tropical Smoothie Café is adding six new holiday-themed options to its menu nationwide through late December.

Costa Vida set to open first Seattle store

Costa Vida will break into the Seattle metropolitan market when it opens a new restaurant at 1900 S. Commons, Suite A in Federal Way on Nov. 17.

Bruegger's Bagels announces winner of $10,000 Artist Challenge

Bruegger's Bagels has selected the original artwork of Taia Morley of Stillwater, Minnesota, as the winner of its $10,000 Artist Challenge.

Newk's doubles inaugural ovarian cancer research fundraising goal

Newk's Eatery and participants in the Newk's Cares OCRF Ready. Set. Ride! Ovarian Cycle fundraiser generated more than $117,500 for the inaugural year of the campaign.

Buffalo Wild Wings will sponsor Citrus Bowl

Buffalo Wild Wing and Florida Citrus Sports announced the restaurant chain will sponsor the Citrus Bowl in Orlando on New Year's Day.

Togo's opens two new California units

Togo's Eateries will open two new units in Los Banos and Brawley before the end of October.

Venuelabs launches free social listening tool for small businesses

AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.

Corner Bakery set to open first Idaho location

The restaurant is owned and operated by Ben Eramya of Feast Northwest LLC, which plans to open another cafe in Boise near the Boise Towne Square Mall early next year.

Zomato restaurant discovery service launches in Canada

Zomato plans to expand across Australia, Europe, South-East Asia, the Middle East and the Americas in the coming months.

Modmarket continues Lone Star expansion

Modmarket anticipates opening two additional Texas locations in Q1 2015.

Jamba Juice, Hamilton Beach enter licensing agreement

Hamilton Beach will develop, market and sell Jamba Juice appliances at select retailers throughout the United States and Canada.

Garbanzo Mediterranean Grill raising money to send cancer survivors to camp

Garbanzo Mediterranean Grill will use donations from its "Garbanzo Bean Day" to send young adult cancer survivors to First Descents outdoor adventure programs.

Chipotle expands vegan offering throughout South, Southeast

Sofritas will become a permanent menu item in all US Chipotle restaurants by the end of the year.

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