MAD Greens marks 10 year anniversary with giveaways

Since it's launch 10 years ago, the chain has served up more than 200 tons of spring mix, 1.9 million heads of romaine lettuce and 60 tons of spinach, most of it locally sourced.

FEATURES


Smashburger CMO: Better burgers are here to stay

Smashburger grew by about 20 percent this year, and it's likely it will continue that pace next year, according to newly-appointed CMO Josh Kern.

Of note on social media: Panda Express 'joy spotting' campaign

An eight-hour social media campaign yielded a 389-percent increase in mentions of the brand on Twitter and a 24-percent increase in followers.

7 tips for getting Millennials to stay in love with your brand

How do brands keep once-smitten customers from getting bored and breaking up?

Having a loyalty app will help increase your bottom line

Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.

MAD Greens maximizing menu boards by integrating social

Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.

How a hotel became a hot fast casual concept

Marriott transformed its Courtyard food and beverage offerings away from the traditional buffet into a new fast casual format, resulting in a 27-percent jump in guests' intent to recommend and return.

Technology, desire to connect with customer drives Buffalo Wild Wings' success

Based on customer research and feedback, Buffalo Wild Wings invested significantly in defining, delivering and enhancing its brand experience using technology.

Four ways the game has changed for restaurant brands

Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.

5 tips to promote upcoming events at your restaurant

Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

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NEWS


Buffalo's Express added to LA-area Fatburger location

Buffalo's Express brings chicken wings with 13 different sauces to the combined location's better burger-based menu.

Menchie's opens second unit in China

Menchie's at the SAGA Shopping Center in Xi'an will be China's second location in the country, with the first located in Louyang City.

Togo's plants its flag in Colorado

Togo's first Colorado unit opened at 27 South Tejon St. #110 in Colorado Springs.

Camille's Sidewalk Café adds antipasti

Camille's adds a healthy take on the traditional Italian dish.

Jamba Juice adds electronic gift card

Customers can customize a digital design, personalize a message and digital share a Jamba eGifting electronic gift card.

Starbucks will raise funds, awareness on World AIDS Day

Starbucks will make a 10-cent donation to the Global Fund to Fight AIDS for beverages sold in participating US and Canada stores on Dec. 1.

BURGERFI will match gift card purchases for #GivingTuesday donation to the Red Cross

BURGERFI will match in-store gift card purchases, committing to a minimum donation of $10,000 to the American Red Cross.

Business diners spend 6% more than leisure diners

Concur, a provider of spend management solutions, has released an analysis showing the habits of business diners and their benefits to restaurant revenue. Supported by insights from Table8, the analysis also sheds light on business dining trends in the US...

Firebirds Wood Fired Grill launches new website

Firebirds' new site includes streamlined reservations, click-to-call capabilities, directions, simplified gift card ordering and location-specific content.

Taco Republic offers 'season pass'

Buy a pass and you can eat your choice of three tacos, chips and salsa every day from Dec. 5 through March 5.

Teriyaki Madness hires new director of marketing

Dave O'Connor will focus on marketing the Asian concept nationally and supporting franchisees.

Maui Wowi Hawaiian rolls out Cyber Monday deal

Customers who order online using the promo code "CYBER" will get nearly half off.

Boston Market catering, takeout up 20 percent over last year

Heat & Serve options have surged 20 percent over last year, and catering is up 18 percent.

NRA, SBA encouraging shoppers to #DineSmall on Nov. 29

The partnership will encourage shoppers to patronize local restaurants while shopping on Small Business Saturday.

Salata adds vegan proteins

Quinoa, falafel and tofu are available for an additional $2 in a wrap or small salad and $3 in the regular salad.

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