Why giving back should be part of your business strategy


Corporate social responsibility is a vital part of a brand’s identity, especially to the increasingly impactful millennial generation.


How location-based marketing helped Cousins Subs increase sales

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.

Franchise focus: Can Captain D's hook fast casual market share?

While many may still consider the seafood restaurant a quick service restaurant, CEO Phil Greifeld said that in 2011 the chain began transitioning from a QSR to a “fresh, contemporary, affordable seafood restaurant.”

Why Chipotle is wrong about loyalty

Mobile technology is changing the way guests engage with restaurants and is on its way to becoming an indispensable source of competitive advantage for brands.

How to create gift cards, promos, badges inside your restaurant

Instead of paying a third-party company to create your restaurant’s gift cards, why not save money and have complete control by investing in an in-house card printer

Why loyalty programs will drive restaurants, customers to embrace mobile payments

With mobile payment apps, restaurants enjoy faster transactions — tables can be turned up to 10 minutes faster — and users tip higher, spend more and make more repeat visits.

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Why agile insights is the secret sauce of restaurant success

Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual brands get (and stay) ahead of the competition.

Will silence prove deadly for Jimmy John's?

The killing of Cecil the lion is putting big game hunting at the forefront of the public's attention, and some consumers are directing their rage at Jimmy Johns. The chain has made no comment about the claims.

2 experts, 7 points about emerging social media for your restaurant

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

6 dos and don’ts of successful loyalty programs

Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.

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Noodles & Co launches customized kids menu, goal of providing kids with 1M meals

Kids are top of mind at Noodles & Company this week as the chain launches a customized kids menu and a charitable platform for kids to help other kids.

The Melt creates 1,524-pound cheeseburger out of cheese to break Guiness World Record

The Melt, headquartered in San Francisco with 15 locations across California and Colorado, has broken the Guinness World Record for the largest cheese sculpture.

Moe's Southwest intros Smokin' Chicken Burrito

Moe's Southwest Grill has debuted its Smokin' Chicken Burrito Bowl, but it’s a limited-time offer.

MyCheck enables donations through mobile restaurant apps

Round It Up America works with over 100 charities.

Smashburger launches social media contest to intro Sin City Burger

Smashburger is kicking off it newest limited-time offer, the Sin City Burger, with a social media campaign called #SinCitySurvivalTips.

PizzaRev named ‘Best Pizza’ by Los Angeles Daily News

PizzaRev has been honored again by readers of the Los Angeles Daily News.

Amsterdam Falafelshop 'going balls to the wall'

Amsterdam Falafelshop has launched a search for the best-dressed balls in Boston, based on flavor and presentation.

NetWaiter enhances social marketing feature

NetWaiter has enhanced its social widget feature, making online marketing to local customers even easier for restaurants, according to a company press release.

Menchie's offers movie-themed flavors

September’s flavors include PAN’s Pixie Dusted Sugar Cookie, Blackbeard’s Neverland Chocolate Chill, Hook’s Jolly Roger Raspberry Tart and Tiger Lily’s Tropical Mango Sorbet.

PizzaRev is 'RedHot' through October

PizzaRev is now crafting a Buffalo Chicken pizza featuring Frank’s RedHot Cayenne Pepper.

Newk’s shines spotlight on ovarian cancer

With one in 70 women facing ovarian cancer, Newk's Eatery is shining a spotlight on the relatively silent killer by turning up the volume on its growing "Newk's Cares" initiative.

Twitter votes inspire return of BWW sauces

Buffalo Wild Wings is bringing back several popular LTO sauces thanks to Twitter demand.

Chipotle sued for claiming to have GMO-free menu

Chipotle Mexican Grill is facing a law suit alleging its marketing and advertising campaign regarding its menu not including genetically modified organisms is deceptive and misleading.

Pie Five Pizza Co.debuting 'Magic Mushroom' pizza

Pie Five Pizza Co. is celebrating "National Mushroom Month" with a limited time offer pizza available Sept. 3.

'McWhopper' not to be, Wayback Burgers issues offer

Burger King’s marketing effort to create a 'McWhopper' aimed at generating awareness for Peace Day has been declined by McDonald's. Wayback Burgers, however, wants to partner with Burger King to raise money for UNICEF.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.