Can digital ordering bridge gap between fast casuals, QSRs?

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Digital touch points can offer competitive data as well as personalize a customer's order. It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer

FEATURES


BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

Which Wich bag art chronicles passions, life of Atlanta-area artist

Shawn Elledge loves bacon, his wife and his newborn son, and he lets it show on his Which Wich bag art.

RFID table tracking helping fast casuals get orders out quickly, accurately

Restaurants are using radio-frequency identification (RFID) technology to help orders land on guest tables quickly and accurately.

Fazoli's hits refresh with menu overhaul and elevated service

With guest frequency below where he wants it to be, Fazoli's CEO Carl Howard asked his customers what it would take to get them in the door more often. The result is a revamped menu and service that looks more like casual dining than fast casual.

Is Panera 2.0 starting to pay off?

Panera will report on its Q4 and FY 2014 earnings on Feb. 12, and the question on everyone's mind is, "How's that 2.0 thing going?" We sat down with Panera's Blaine Hurst for some background and an update.

Building genuine customer engagement in an Instagram world

Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.

Adding kiosks? Read this first

POS kiosks can be essential tools in enabling customers to have a more pleasurable dining experience. But are there certain features restaurant owners and managers should examine when contemplating the addition of this technology?

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NEWS


Giardino Gourmet Salads embraces nutritional transparency

The menu at Giardino Gourmet Salads will now show customers exactly what's in their food, thanks to the Miami-based chain's partnership with MenuTrinfo, a nutritional analysis and training firm

18-year old college student and QSR worker publishes customer service guide

Sherron A. Stevens, an 18-year old African American college student from Columbus, Ohio, has authored "Undercover Customer: 100 Ways To Fix Your Broken Customer Service."

Enplug and Waitlist Me team to bring wait lists to digital signage screens

Open digital signage software platform Enplug and restaurant waiting list app Waitlist Me have built a new product integration designed to make it easy for any business to display a list of waiting customers on a digital signage display or TV screen, according to a joint announcement.

NoshList changes name to match its app, WaitList Me

NoshList has changed its name to Waitlist Me, according to a company announcement.

Mood launches Elements custom music programming

Elements provides access to a catalogue of more than five million tracks that are fully licensed for commercial use, as well as one-on-one collaboration with a Mood Music designer.

Technomic reveals which brands are tops with consumers

Technomic's Chain Restaurants Consumers' Choice Awards identifies which brands consumers think are the best in service, atmosphere, offerings, healthy options and more.

Chipotle responds to NYPD 'hands up' flap

A 'spontaneous, unplanned action taken by an individual crew member' toward a group of New York police officers has caused a flap for Chipotle.

North Carolina Qdoba target of 'nurse-in' following incident

A group of moms staged a 'nurse-in' at a North Carolina Qdoba in support of another mom who was asked to cover up while breastfeeding her infant son, according to the Gaston Gazette.

Starbucks offers wireless device charging stations

Customers can place compatible devices on designated 'Powermat Spots' and charge them wirelessly.

LivingSocial adds communication platform for merchants

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform. According to a news release, with the addition of the Connect features to LivingSocial’s Merchant Center, businesses can now: Personalize...

Orange Leaf adds mobile marketing, customer optimization programs

Orange Leaf Frozen Yogurt has announced partnerships with Mobivity, to power its mobile marketing program, and InMoment, to launch a new guest experience initiative. Mobivity Holdings Corp. provides proprietary smart receipt marketing solutions and patented mobile marketing technologies. Orange Leaf...

Delivery startups targeting fast food crowd

The quick-service marketplace continues to get more crowded. A growing number of online food companies are popping up, particularly in the San Francisco area, and they’re calling themselves a "healthy replacement for fast food." Bloomberg Businessweek featured some of these companies recently, including Sprig Inc., Munchery Inc.

Bowl of Heaven celebrates 4th anniversary with free acai bowls

Also samples new smoothie offerings and offers discounts on special Maq7 juice blend.

Pie Five Pizza encourages paying it forward with #pieitforward campaign

To celebrate National Pizza Month fast casual pizza brand Pie Five Pizza has kicked off the Pie It Forward campaign that surprises one guest at each location with a free pizza every day in October.

Starbucks opens Community Store in Seoul

A portion from every purchase at the store will go to Green Umbrella ChildFund Korea to support skills development for youth.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.