ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

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Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

FEATURES


Egg shortage 2015: How is your restaurant coping?

Due to the egg shortage, local and national restaurants have had to improvise when it comes to providing eggs to their customers. Some have had to limit egg offerings, cut back on breakfast hours, embrace egg substitutes and charge more for egg-based products.

Lifetime loyalty comes from winning hearts, minds

Your customers are driven to your brand by two main factors — practicality and emotion. Practical purchases are based on things like price, convenience, speedy service, etc., and emotional purchases are driven by intangibles like mood, emotional attraction, good memories and the like.

Taco Bell testing alcohol, redesign: Is it rebranding as fast casual?

Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

Can digital ordering bridge gap between fast casuals, QSRs?

Digital touch points can offer competitive data as well as personalize a customer's order. It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

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NEWS


Restaurant vets 'digging' better-burger segment

Since the first Dugg Burger opened a few months ago in Dallas, owners Jeff Braunstein, Martin Hennessy, Jeremy Samson and Scott Spence have introduced thousands to their approach to burgers.

Which Wich launches digital ordering experience

Which Wich has partnered with Olo to launch a new mobile app and digital ordering program,

Giardino Gourmet Salads embraces nutritional transparency

The menu at Giardino Gourmet Salads will now show customers exactly what's in their food, thanks to the Miami-based chain's partnership with MenuTrinfo, a nutritional analysis and training firm

18-year old college student and QSR worker publishes customer service guide

Sherron A. Stevens, an 18-year old African American college student from Columbus, Ohio, has authored "Undercover Customer: 100 Ways To Fix Your Broken Customer Service."

Enplug and Waitlist Me team to bring wait lists to digital signage screens

Open digital signage software platform Enplug and restaurant waiting list app Waitlist Me have built a new product integration designed to make it easy for any business to display a list of waiting customers on a digital signage display or TV screen, according to a joint announcement.

NoshList changes name to match its app, WaitList Me

NoshList has changed its name to Waitlist Me, according to a company announcement.

Mood launches Elements custom music programming

Elements provides access to a catalogue of more than five million tracks that are fully licensed for commercial use, as well as one-on-one collaboration with a Mood Music designer.

Technomic reveals which brands are tops with consumers

Technomic's Chain Restaurants Consumers' Choice Awards identifies which brands consumers think are the best in service, atmosphere, offerings, healthy options and more.

Chipotle responds to NYPD 'hands up' flap

A 'spontaneous, unplanned action taken by an individual crew member' toward a group of New York police officers has caused a flap for Chipotle.

North Carolina Qdoba target of 'nurse-in' following incident

A group of moms staged a 'nurse-in' at a North Carolina Qdoba in support of another mom who was asked to cover up while breastfeeding her infant son, according to the Gaston Gazette.

Starbucks offers wireless device charging stations

Customers can place compatible devices on designated 'Powermat Spots' and charge them wirelessly.

LivingSocial adds communication platform for merchants

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform. According to a news release, with the addition of the Connect features to LivingSocial’s Merchant Center, businesses can now: Personalize...

Orange Leaf adds mobile marketing, customer optimization programs

Orange Leaf Frozen Yogurt has announced partnerships with Mobivity, to power its mobile marketing program, and InMoment, to launch a new guest experience initiative. Mobivity Holdings Corp. provides proprietary smart receipt marketing solutions and patented mobile marketing technologies. Orange Leaf...

Delivery startups targeting fast food crowd

The quick-service marketplace continues to get more crowded. A growing number of online food companies are popping up, particularly in the San Francisco area, and they’re calling themselves a "healthy replacement for fast food." Bloomberg Businessweek featured some of these companies recently, including Sprig Inc., Munchery Inc.

Bowl of Heaven celebrates 4th anniversary with free acai bowls

Also samples new smoothie offerings and offers discounts on special Maq7 juice blend.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.