Video highlights of CONNECT Mobile Innovation Summit

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This video highlights reel of the CONNECT Mobile Innovation Summit reveals opportunities for enterprises to leverage mobile and digital channel in everything — from building out a brand to boosting sales and enhancing customer experience and engagement.

FEATURES


Why fast casual's customer experience isn't so casual

The fast casual customer experience is about guests getting what they want. That includes customized, fresh, unique food being prepared in front of them.

Does your menu reflect this year's top menu change?

Nancy Kruse, a restaurant menu analyst, shared information about restaurant change during the webinar, “Menus 2015: Turning Trends Into Money Makers.”

Finding your 'Purple Cow:' 3 ways to connect consumers to your brand

A truly noteworthy restaurant is one that captivates people and makes them feel connected to the brand, but how can you facilitate this desired connection with your customers?

Wendy's exec: Without great content, technology doesn't matter

Big screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

Egg shortage 2015: How is your restaurant coping?

Due to the egg shortage, local and national restaurants have had to improvise when it comes to providing eggs to their customers. Some have had to limit egg offerings, cut back on breakfast hours, embrace egg substitutes and charge more for egg-based products.

Lifetime loyalty comes from winning hearts, minds

Your customers are driven to your brand by two main factors — practicality and emotion. Practical purchases are based on things like price, convenience, speedy service, etc., and emotional purchases are driven by intangibles like mood, emotional attraction, good memories and the like.

Taco Bell testing alcohol, redesign: Is it rebranding as fast casual?

Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

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NEWS


Marco’s Pizza cooks up more than menu items in new test kitchen

As part of a new corporate training facility, the Marco's Pizza test kitchen is being utilized to improve the chain's menu and employees' skills.

NetWaiter releases new consumer site

The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.

NYC gets its first booze-serving Starbucks

This week those stopping by a Starbucks in Brooklyn have some new special beverages from which to choose.

Zenput plugs in new task-management features to drive consistent store experience

Streamlined project management features promise to save time and money.

Jersey Mike's debuts new chicken submarine sandwich

The new Chicken Club, available for a limited time, features oven-roasted, extra lean, 98 percent fat-free chicken breast sliced to order.

Buffalo Wild Wings kicks off 'Football Rich' campaign

Buffalo Wild Wings says it's enhancing guests' football experience.

Fresh To Order celebrates National Panini Month… with paninis

Fast casual concept Fresh To Order introduces 13 panini sandwich options for customers looking for a way to celebrate National Panini Month in August.

Pei Wei goes to college

A new Pei Wei location will soon be opened at Arizona State University.

Tropical Smoothie Cafe raises $1M for charity

The fast casual cafe concept raised $1 million for Camp Sunshine, with a significant increase from last year’s giving total.

The Melt expands to Colorado with five new locations

The fast casual restaurant is opening stores in another state for the first time since its inception.

NRA releases mobile payments guide for restaurateurs

The 'guide will provide a roadmap' for restaurant owners and operators interested in implementing mobile payments into their business, NRA official says.

MOD Pizza announces growth of 'MOD Squad'

The fast casual pizza restaurant has added new employees and plans to continue adding team members, while staying true to its core values.

PizzaRev opens first Colorado location

The build-your-own pizza concept opened its first location in Colorado by hosting a fundraiser for giveSPORTS.

Villa Enterprises opening 4 NJ outlets

Villa Italian Kitchen, Green Leaf’s Beyond Great Salads, Bananas Smoothies & Frozen Yogurt and a new South Philly Cheesesteak are opening in Gloucester Township.

Flavor, adventure, more healthful ingredients drive sandwich trends

Few foods reign as ubiquitously on restaurant menus in the U.S. as the almighty sandwich.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.