MOOD + BIKAS DRIVE IN

After meeting with our Greenville, SC area Account Executive, Eric Bikas learned that Mood could not only meet his drive-thru needs, but also enhance his dining room experience and help build lasting brand loyalty throughout the communities his businesses serve.

Type: Case Study

Sponsor: Mood Media


Mobile Marketing for Restaurants 101

This report explains why, in our mobile-first age, restaurants need to deploy mobile marketing technology and provides guidance on developing coherent mobile marketing strategies.

Type: Guide

Sponsor: Olo


Using the Five Senses to Enhance Restaurant Design

The best customer experiences engage all five senses. Learn the best practices for designing a breathtaking dining atmosphere from the experts at Mood.

Type: White Paper

Sponsor: Mood Media


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FEATURES


Breakfast or a snack? Study says consumers see both the same way

America is fast becoming a nation of snackers and a new study indicates that the trend starts with breakfast.


Uncovering 4 secret ingredients of 'the modern brand'

Modern brands, including Panera, Starbucks, Shake Shack, are more than restaurants or food products. They represent the lifestyle of modern consumers today.

Real vs authentic: Which word should describe your restaurant?

Steve Starr describes how authenticity is about communicating your brand’s true ideals to the consumer while the term real references the use of natural materials. He asks: can something be authentic without being real?

Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

Site selection secrets for restaurant tenants

The commercial space chosen by a restaurant tenant can be a deciding factor in the success or failure of the business.

Restaurant kiosks and the 'Goldilocks Zone'

The reason our planet supports life is because it exists in an ideal state known as the 'Goldilocks Zone.' The same principle applies to customer experience, because you need to develop the right configuration for your tools to ensure a good customer experience. Otherwise you will have an angry and disappointed customer.

At the Summit: Are you embracing the Internet of Things in your franchise?

Everyone seems to be talking about the "Internet of Things," or IOT, but what does that have to do with restaurants?

Who's winning the fast casual pizza game?

The fast casual pizzeria craze shows no signs of ebbing.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

LeBron 'Ron' James working at Blaze Pizza?

Meet the newest Blaze Pizza employee, "Ron."

At the Summit: How to create a franchise-friendly supply chain

The supply chain is often the thorn in the side of franchisors, especially those that have brands spread nationwide or globally.

Wingstop, Pizza Hut, Cici's Pizza execs debate importance of mobile apps

The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?

Slapfish CEO urges Summit attendees to 'make your most annoying customer your best friend'

Slapfish founder Andrew Gruel responds to approximately 30 online reviews daily about his company — regardless of whether they are positive or negative. He believes that strong social media management can reap tremendous benefits and create a stronger base of customers.

Technology: A brand-driver or a necessary evil?

Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?

Panera exec: Payment, mobile innovations achieving major success

Panera's still full throttle in expanding payment strategies to reduce consumer friction points and enhancing the customer experience.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

NEWS