A truly noteworthy restaurant is one that captivates people and makes them feel connected to the brand, but how can you facilitate this desired connection with your customers?
Big screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.
Due to the egg shortage, local and national restaurants have had to improvise when it comes to providing eggs to their customers. Some have had to limit egg offerings, cut back on breakfast hours, embrace egg substitutes and charge more for egg-based products.
Your customers are driven to your brand by two main factors — practicality and emotion. Practical purchases are based on things like price, convenience, speedy service, etc., and emotional purchases are driven by intangibles like mood, emotional attraction, good memories and the like.
Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.
Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.