Jamba Juice has begun introducing a new, more eco-friendly cup throughout its system. The company began rolling out the new paper cup in several markets in June and plans total elimination of Styrofoam cups by the end of this year.
Jamba spent several years researching materials that are more environmentally friendly than the petroleum-based Styrofoam while having the strength to support thick smoothies.
"As a company with a strong concern for people and the planet, we continually seek to improve our environmental footprint across all areas of our business, and our move to this innovative paper cup is a major milestone in these efforts. I am proud of the hard work our team has put forth over the past few years in finding a more viable solution for our cups," said James D. White, Jamba Juice chairman, president and CEO.
Read more about sustainability initiatives.