Dickey's reports record catering revenue

 
Aug. 5, 2012

After just one year, the national catering hotline for Dickey's Barbecue hit the $2.6 million sales mark with a 58 percent year-over-year sales increase. The hotline, 1-866-BARBECUE, also continues to break monthly sales records.

“Our national catering hotline had an impressive first year,” said Roland Dickey, Jr., president of Dickey’s Barbecue Restaurants, Inc. “It allowed us to better serve our customers so that they have an enhanced catering experience -- the response has been extremely positive.”

The hotline gives customers direct access to live catering experts who can answer questions, customize orders, and recommend options. The catering service ranges from personal box lunches to full-service buffet for any size. The hotline makes catering easy and affordable for families and corporate event planners.

Dickey’s Barbecue is continuing to expand with at least 50 new stores slated to open in the remainder of 2012. The catering hotline takes orders for any franchise location from 9 a.m. to 5 p.m. Central time daily with a 24-hour answering service.

"In 12 months, we took a business model that didn’t exist and made it a reality,” said Dickey. “I’m proud of our catering team and excited to see our growing company take our catering business to the next level.”

Read more on operations management.


Topics: Business Strategy and Profitability , Catering , Food & Beverage , Operations Management


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