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Which Wich CEO: 'Old is gold'

Which Wich CEO Jeff Sinelli believes in technology but not at the expense of human interaction.

July 10, 2017

Which Wich CEO Jeff Sinelli talks about how the success of Which Wich depends on human interaction. Although he embraces technology to help him run his business, robots won't be replacing his staff anytime soon. 

"Old is gold," he said. "Master the spreader; then the spreadsheet. A lot of restaurant executives go right to the spreadsheet and the technology. Where you win the battle in the restaurant industry is right on the front lines."