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Video: What fast casuals can learn from Chick-Fil-A

Maureen Donahue, Chick-Fil-A's manager of franchising selection, believes one big reason for the brand's success is that the chain doesn't target a specific customer as it believes Chick-Fil-A is for everyone.

January 7, 2016

Chick-Fil-A Manager of Franchising Selection Maureen Donahue believes one reason for the brand's success is that the chain doesn't target a specific customer as it believes Chick-Fil-A is for everyone.

"Our brand is universal," Donahue said in an interview at the recent 2015 Fast Casual Executive Summit in Miami.

"Whether you're age 18, 28 or 80, I think we try to appeal to every customer."

The brand also succeeds by having each franchisee become integrated into the community and is always seeking ways to better the customer experience via new technology, Donahue said.

Watch the interview to learn what new technologies the brand is testing and how Donahue inspires franchisees to get on board with implementing new solutions.