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The Pincho Factory discovers customer love with thousands of matches on Tinder

Otto Othman, co-founder of The Pincho Factory, a Miami-based burger joint, explains how the chain used Tinder, a dating app, to develop customer love.

July 6, 2016

The Pincho Factory, a Miami-based burger joint, used Tinder, a dating app, to connect with its customers. Watch the interview with the brand's co-founder, Otto Othman, to hear about how the free campaign resulted in hundreds of customer transactions and thousands of replies on social media, not to mention tons of press and attention for the up-and-coming brand. 

"Whenever you do something that feels forced, our guests just don't resonate with it, so we try to do a lot of really cool grassroots campaigns involving the community, involving the newest technologies and how to really have fun. We see a lot of people tend to connect and be a part of it," Othman said.