Video

La Boulangerie, Garbanzo, Nekter give advice on creating loyalty program that drive revenue

During the 2017 Fast Casual Executive Summit, execs taught attendees about building a customer retention and loyalty program that drives real revenue.

March 19, 2018

You've heard it over and over; "retaining customers is more cost-effective than gaining new ones." In fact, every dollar invested in customer retention goes seven times as far as a dollar invested in acquiring new customers, according to Harvard Business Review. That should be enough to grab your attention, but at the end of the day, many brands are still stuck using outdated programs with negative or untraceable ROI.

Several experts not only chatted about the conundrum during a session at the 2017 Fast Casual Executive Summit but also taught attendees about building a customer retention and loyalty program that drives real revenue.

Panelists included:

• Nicolas Bernadi, partner and board member,  La Boulangerie.
• James Park, CEO, Garbanzo Fresh Mediterranean.
• Steve Schulze, co-founder and CEO, Nekter Juice Bar.
• Zach Goldstein, founder and CEO, Thanx

Registration for the 2018  Fast Casual Executive Summit, Oct. 7-9, in Seattle is now open.