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Habit Burger CMO chats about taking the California brand national

Matt Hood, CMO of Habit Burger Grill, chats with Tim Tang about what it takes to expand a regional concept nationwide.

December 5, 2016

Matt Hood, CMO of Habit Burger Grill, chatted with Tim Tang at the Fast Casual Executive Summit in Dana Point, California, about how he's helped take the brand from a successful regional concept to a national brand. 

"We really focus on how we engage with the guest at a local level. Even at a national scale, we focus on that local level," Hood said.

Watch the interview to learn how Hood manages local and national marketing to scale the brand.

Registration is now open for the 2017 Summit in Nashville.