Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

Pollo Tropical offering dads a BOGO deal

June 9, 2014

Pollo Tropical can celebrate dads with a buy-one-get-one-free 1/4 chicken meal with two sides on June 15. To redeem the offer, customers need to text “DAD” to…

Fans to name boloco's new kale smoothie

June 5, 2014

The boloco burrito chain will unveil a new kale smoothie this summer that will also include mango, cucumbers, celery, apple juice, honey and ice. The…

How Do You Roll? plans sushi giveaway

June 5, 2014

To mark International Sushi Day, June 18, How Do You Roll? will serve all customers a free sushi roll. Customers can also enter a social media contest to win…

How to craft a loyalty program for active social networkers

June 5, 2014

New research from Mintel shows that posting food pictures has gone beyond a few fringe foodies and is infiltrating the mainstream: 13 percent of those who have…

Tropical Smoothie Café offers freebies for National Flip Flop Day

June 5, 2014

Tropical Smoothie Café is celebrating National Flip Flop Day, June 20, by encouraging guests to visit any location that day between 2 p.m. and 7 p.m. wearing…

Pollo Tropical hosts World Cup contest with free chicken on the line

June 5, 2014

Pollo Tropical is celebrating the FIFA World Cup, kicking off this month in Brazil, with a contest that includes the grand prize of free chicken for a year.

Dickey’s Barbecue creates chief brand officer position

June 4, 2014

Dickey’s Barbecue Restaurants has named Christie Finley as the new chief brand officer. According to a company announcement, Finley will lead marketing…

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

U.K. coffee chain adds order-ahead feature

June 2, 2014

U.K.-based coffee chain Harris+Hoole has upgraded its mobile app to enable customers to order and pay for their drinks ahead of time.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

OrderSnapp digital ordering system launch geared toward small concepts

May 30, 2014

Cumulus Computing has introduced digital ordering system OrderSnapp nationwide today. OrderSnapp was designed for small restaurants and pizzerias as a…

Protein Bar, Taziki’s, Wahlburgers recognized for creating buzz

May 30, 2014

The National Restaurant Association’s Marketing Executives Group announced the winners of its inaugural Buzzed About Brands award, including The Protein Bar…

Jamba Juice partners with DanceOn for summer campaign

May 30, 2014

Jamba Inc. has partnered with YouTube network DanceOn for a digital campaign aimed at inspiring people to participate in the “Blend in the Good” summer dance…

For the restaurant industry, mobile payments move into critical mass phase

by Alicia Kelso — Editor, QSRWeb.com

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Caribou Coffee recognized for loyalty marketing innovation

May 28, 2014

Caribou Coffee is one of five companies that received a COLLOQUY Recognizes award, honoring programs and companies that “exemplify the most innovative…

McDonald’s automated cashier: Will it win with millennials?

by Jeff Fromm — Executive Vice President, Barkley

Using self-service kiosks will provide the chain with customer data to enable more personal engagement and purchasing suggestions.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Caribou Coffee adds cold press iced coffee offering

May 22, 2014

Caribou Coffee has launched the new Creamy Cold Press iced beverage for a limited time. According to a press release, the beverage features Caribou’s premium…