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Marketing News

Wow Bao enters the metaverse

by Cherryh Cansler — Editor, FastCasual.com

November 2, 2022

Chicago-based Wow Bao, a fast casual brand available in over 200 locations, is entering the metaverse, announcing Wednesday that it is offering an NFT-based…

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Kura Sushi offering Tetris-inspired merch, packaging

November 1, 2022

Kura Sushi USA, which uses a revolving sushi service model, has created the Bikkura Pon in collaboration with Tetris, a popular electronic game, according to a…

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TikTok restaurant videos spurring orders, diner visits

October 26, 2022

More than half of millennial TikTok users, 53%, have visited or ordered food from a restaurant after viewing the dining location on TikTok.

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Restaurant patron price sensitivity increasing

October 25, 2022

Nearly three-quarters of consumers (72%) believe restaurant prices are higher, or much higher, than a year ago and 40% don't consider restaurants a good value.

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Slim Chickens expands Texas footprint

October 24, 2022

Slim Chickens is opening a store this week at 11919 Westheimer Road, Houston. It's the brand's seventh location in Houston.

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Capital Tacos taps Joel Bulger as CMO

October 24, 2022

Capital Tacos has named Joel Bulger as the brand's first-ever chief marketing officer.

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The Panera Bread Foundation accepting grant requests

October 20, 2022

The Panera Bread Foundation's application period for its grant program is open through Nov. 14 and will fund non-profit organizations providing access to…

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Restaurant loyalty spend hits record high

October 17, 2022

Restaurant customers are expressing their loyalty like never ever before which is a good thing for foodservice operators as 5% to 17% of total restaurant…

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Zaxby's intros loyalty program

October 11, 2022

Zaxby's has introduced its Zax Rewardz loyalty program, which will give customers a free Big Zax Snak Meal, featuring three Chicken Fingerz, Texas Toast, and…

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Breakfast bright spot for restaurants in August

October 5, 2022

Breakfast was the top meal of the day for the U.S. restaurant industry in August as traffic grew by 4% compared to August 2021, according to a report from The…

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Wings Over searching for 'Wingfluencers'

October 3, 2022

Las Vegas-based Wings Over has created a 'Wingfluencer' program, allowing college students nationwide to apply to create content for the brand and receive free…

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Ellianos Coffee giving free coffee to Hurricane Ian linemen

September 29, 2022

As Hurricane Ian continues to wreak havoc on Florida's southwest coast as a Category 4 storm, thousands of linemen are trying to restore power to those…

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ParTech taps machine-learning tech for loyalty software

September 27, 2022

ParTech Inc., a wholly owned subsidiary of Par Technology Corp. and provider of point-of-sale software and integrated technical solutions to the restaurant and…

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How subscription services, loyalty programs encourage repeat business

September 27, 2022

It's been a rough two-and-a-half years for the restaurant industry since the onslaught of the COVID-19 pandemic. Still, there are ways to increase business and…

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Salad and Go donates 8,600 pounds of food to help feed the hungry

September 23, 2022

Arizona-based Salad and Go doubled down on its mission "to make fresh, nutritious food affordable and convenient for all" by joining Feeding America's fight to…

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Happy Joe's Kids Foundation to give away $50K to children with disabilities

September 22, 2022

The Happy Joe's Kids Foundation will award $50,000 to help meet the needs of children with disabilities and their families in conjunction with Happy Joe's…

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Panera Bread giving loyalty members more control over rewards

September 20, 2022

Panera Bread has enhanced its MyPanera Loyalty Program by allowing members to select their rewards from multiple options as opposed to a single, pre-selected…

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Pokemoto accelerating Philly expansion

September 19, 2022

Pokemoto Hawaiian Poke, owned by Muscle Maker Inc., has signed an agreement with a franchisee in Allentown, Pennsylvania, marking its 45th deal overall and…

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Chipotle teams up with NFL stars to launch LTOs

September 7, 2022

Chipotle Mexican Grill is teaming up with NFL wide receivers CeeDee Lamb, Michael Irvin, Dez Bryant and Drew Pearson to launch a national television commercial…

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Taking a lunch break benefits diners, restaurants

September 6, 2022

Taking that lunch break, an act nearly 40% of people do occasionally, rarely or never, offers up a slew of benefits to both dining patrons and restaurants.

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