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Marketing News

Paytronix, mParticle team on data integration

March 21, 2023

Guest engagement provider Paytronix and mParticle, a customer data platform, are partnering on an initiative that will let brands connect data from Paytronix…

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Restaurant execs form women's networking group

March 16, 2023

Women in restaurants, hospitality and technology have created a professional women's organization — Women of Restaurants, Technology and Hospitality (WORTH) …

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Paytronix tool aims to revolutionize mobile app management

March 9, 2023

Patryonix, a guest engagement technology platform, has launched the Paytronix Mobile Experience Builder, a self-service tool that lets brands publish content…

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Dave's Hot Chicken scares up 'Scream' collaboration

March 6, 2023

Los Angeles-based Dave's Hot Chicken is scaring up a partnership with Paramount Pictures and Spyglass Media Group's movie franchise, Scream, just in time for…

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Thanx teams with Personica to boost rewards management flexibility

February 28, 2023

Thanx, a loyalty and guest engagement platform, is partnering with marketing and analytics platform provider Personica to provide restaurant customers with…

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Restaurant gift card revenue up

February 28, 2023

Inflation is having an impact on gift cards in the restaurant industry, with revenue up 6% year over year though the total cards sold is down 2%.

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TikTok stars inspire Chipotle to add Fajita Quesadilla to menu

February 27, 2023

Chipotle Mexican Grill has TikTok to thank for its latest menu item — the Fajita Quesadilla launching March 2 as a digital-only menu item on the Chipotle app…

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How consistency, technology affects restaurant branding

February 13, 2023

Branding is critical to a restaurant company, but how much is too much? How does a brand create clear branding guidelines and incorporate a strong culture?

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Jersey Mike's teams up with esports organization

February 9, 2023

Jersey Mike's has signed a three-year deal with TSM, an esports organization, to be the official "Sub Sandwich of TSM," according to a company press release.

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Panera launches fashion-forward 'BAGuette'

February 7, 2023

In honor of New York Fashion week, and in an effort to woo the fashion aficionado and the foodie, Panera Bread has debuted the BAGuette, a 12-inch purse…

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Paytronix debuts bold look to reflect loyalty changes

February 1, 2023

Paytronix, a loyalty technology provider, is boasting a new look that reflects the industry shift related to customer loyalty and indicates that brands need to…

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Chipotle launches Valentine's Day jewelry collection

January 30, 2023

To help Chipotle fans celebrate Valentine's Day, the chain has partnered with Bing Bang NYC to create a limited-edition collection of minimal, modern, and…

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Fresh Baguette offering giant croissants

January 26, 2023

Although National Croissant Day is Monday, Bethesda, Maryland-based Fresh Baguette is celebrating a day early to allow guests more to time to try their luck at…

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Velvet Taco develops 'college-friendly' menu

January 23, 2023

Dallas-based Velvet Taco has created an exclusive menu at its three restaurants located on or near college campuses — in Norman, Oklahoma and Lubbock and and…

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How to build brand momentum, strong culture

January 20, 2023

Building a top-notch brand is key to any restaurant's success. Customers relate to a brand, and it affects how they feel about they experience they have when…

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Gift card sales up in 2022 though holiday storm hurt biggest sales day

January 6, 2023

The total holiday gift card sales value increased in 2022 though the total number of cards sold decreased and card sales were hurt by a holiday winter storm.

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Noodles & Co giving guests mental health tools

January 4, 2023

Noodles & Co. is partnering with BetterHelp, an online therapy platform, to offer guests $1 million in free therapy. Guests, who have never used the…

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Nekter powering up 2023

January 3, 2023

Nekter Juice Bar has launched Power 40, a daily boost system designed to flood the body with over 40 of the most vital and powerful vitamins, minerals and…

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Sweetgreen launches Green January

January 3, 2023

Sweetgreen has tapped Melissa Wood-Tepperberg, founder of Melissa Wood Health, to help launch Green January, a campaign running through Jan.18 that provides…

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Chipotle fans using Snapchat AR lens to earn free guac

January 3, 2023

Chipotle Mexican Grill is kicking off 2023 with seven health-related bowls and a wellness-inspired AR lens on Snapchat to encourage fans to maintain healthy…

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