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Marketing News

La Madeleine launches Mother’s Day campaign

May 3, 2011

In conjunction with Mother’s Day, la Madeleine Country French Cafe is re-introducing its “Card for the Cause” program through a continuing partnership with the…

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McAlister's Corp. to help with tornado assistance

May 2, 2011

McAlister’s Corporation has announced a special fundraising effort to offer assistance in the aftermath of the deadly tornadoes that recently struck the…

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Webinar to address benefits of cause marketing

May 2, 2011

Cause marketing is a trend taking over the restaurant industry as chains and independent operators alike are focusing more on their local communities.

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Einstein Bros. Bagels partners with BolderBOULDER

May 1, 2011

Einstein Bros. Bagels has announced that it will sponsor the 2011 BolderBOULDER 10K race, the third largest running race in the United States, on Memorial Day.

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HuHot to hold Facebook contest to name new sauce

April 28, 2011

HuHot Mongolian Grill is holding a contest to let its Facebook fans decide the name for this summer’s Sauce of the Season.

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Tossed launches 4th annual salad contest

April 27, 2011

Tossed has announced its Fourth Annual National Salad Contest, created to give customers the opportunity to add their salad combinations on Tossed menus…

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Subway, Starbucks leapfrog Burger King, Wendy’s in sales

April 26, 2011

Specialty coffee drinks and sandwiches have officially become an American staple alongside burgers and shakes. Technomic's listing of the top 500 restaurant…

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Bruegger’s Bagels taps new print marketing firm

April 24, 2011

Bruegger's Bagels has named Baltimore-based Vertis Communications as its provider of direct marketing programs and advertising inserts. The partnership was…

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MobileBytes launches White Label program for restaurants

April 21, 2011

Phoenix-based technology firm, MobileBytes LLC is trying to make it easier and more affordable for restaurants to reach their customer base with the launch of…

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Webinar: How to drive sales, build loyalty with strategic cause marketing

April 21, 2011

Share Our Strength and Fishbowl will host a webinar titled, “How to drive sales and build loyalty with strategic cause marketing,” on April 27 from 3 to 3:3…

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zpizza to celebrate Cinco de Mayo with free samples

April 17, 2011

Zpizza is celebrating Cinco de Mayo (May 5) with free samples of its Mexican and Santa Fe pizzas, made with organic, wheat or gluten-free crust, and the Pollo…

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BBI founder David Rutkauskas to pen book

April 14, 2011

David Rutkauskas, founder and president of Beautiful Brands International (BBI) has announced his plans to write a book in collaboration with well known editor…

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GRA releases Earth Day List of Certified Green Restaurants

April 14, 2011

In honor of Earth Day, the Green Restaurant Association (GRA) is saluting the restaurants, chains, celebrity chefs, corporate cafes, schools, national…

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Bruegger’s to offer guests tax day deal

April 12, 2011

As a way to help American’s get through this year’s tax day, Bruegger’s is offering IRS-weary guests its popular Big Bagel Bundles for $10.40. Because of this…

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Fazoli’s goes old school for new promotion

April 7, 2011

Photos of mullet haircuts, parachute pants and any other "old school" behavior can be traded in for free spaghetti as part of a new promotion developed by…

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Chipotle launches $10,000 challenge

April 6, 2011

For the last five weeks, Chipotle Mexican Grill has wrapped its signature burritos in gold foil to call attention to the chain's use of premium quality…

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Wingstop Q1 sales up 2.5 percent

April 5, 2011

Texas-based Wingstop released its first quarter 2011 results, which included a same-store sales increase of 2.5 percent over the same quarter last year.

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Chipotle taps new digital agency

April 4, 2011

New York-based digital agency Rokkan has been selected by Chipotle Mexican Grill for several digital marketing and brand awareness initiatives in 2011.

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Baja Fresh boss to go undercover

April 4, 2011

Baja Fresh CEO David Kim will appear on CBS' hit series "Undercover Boss" at 9 p.m. ET on April 10.

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Zaxby's leverages star power for new ad campaign

April 4, 2011

Zaxby's has enlisted two celebrities for its latest TV advertising campaign. Ryan Stiles, best known for his work on "Whose Line Is It Anyway?" and "The Drew…

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