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Marketing News & Media

3 Ways a Budget is Key to Growth for a Fast Casual Restaurant

Developing and maintaining an operating budget, bolstering market dominance and growing sales and profits are critical to an operator's success.

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Zoës Kitchen rolls out party packs

August 21, 2013

Zoës Kitchen is now offering a way for party hosts to spend less time in the kitchen cooking for their guests. The chain, according to a company press release…

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Restaurant Association's Educational Foundation names new VP

August 20, 2013

The National Restaurant Association Educational Foundation (NRAEF) announced that Steven Kramer has been named vice president of Communications. Kramer brings…

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New top-your-own pizza concept marks its debut in Phoenix

August 19, 2013

The newest top-your-own pizza concept, Fired Pie, has planted a flag in the Phoenix market, at Deer Valley Towne Center.

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Buffalo Wild Wings hosting fantasy football events

August 16, 2013

Buffalo Wild Wings is kicking off fantasy football season by providing groups of eight or more that register to hold draft parties at the restaurant with…

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Retail experts point to Starbucks as model for customer service

by Alicia Kelso — Editor, QSRWeb.com

Restaurants aren't in the "restaurant business;" they're in the "experience" business.

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Corner Bakery Café accelerates national growth plan

August 15, 2013

Corner Bakery Cafe today announced that it is entering the Oklahoma and Massachusetts markets, as well as three new markets in Florida and California, as part…

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GRILLiT signs on for MMA sponsorship

August 15, 2013

GRILLiT Inc. has announced its sponsorship of MMA fighter Michael Johnson, who will be fighting on UFC Fight Night 26, Saturday, Aug. 17 on the Fox Sports …

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How Instagram helped family-owned fast casual build customer loyalty

The small restaurant brand now has 1,000 followers.

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Fuzzy's Taco gives 750,000 meals to Hungry Kids

August 13, 2013

Fuzzy's Taco Shop's 10th annual fundraiser put a dent in childhood hunger by connecting hungry kids with 750,000 free meals, according to a company press…

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Getting clued-in to managing customer experiences

Satisfaction, loyalty and invested customers are based on deeper emotional engagement and less on rational thought.

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El Pollo Loco rolls out 3 summer-inspired burritos

August 9, 2013

El Pollo Loco introduced today three new premium fire-grilled Signature Summer Burritos: Chicken Bacon Avocado, Chicken & Chorizo and Chicken Fajita.

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Buffalo Wild Wings hoping to donate $1M to Boys & Girls Clubs

August 9, 2013

Buffalo Wild Wings and Boys & Girls Clubs of America are teaming up today through Sept. 1 to raise money for kids' sports. Buffalo Wild Wings will donate…

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Plink forecasts $100M in online-to-offline sales in next year

August 8, 2013

Plink, an online-to-offline rewards program, announced it is on pace to motivate $100 million in offline sales throughout the next 12 months for national…

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Yum! Brands takes the lead on state legislators' fight against hunger

August 7, 2013

According to the latest numbers from the U.S. Department of Agriculture, 16.7 million children live in households without enough food on the table. At 17.…

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Infographic: 3 ways loyalty programs grow your business

Loyalty incentives can lift customer visits on average by 12 to 44 percent.

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Tropical Smoothie Café donates $2M to Camp Sunshine

August 7, 2013

Tropical Smoothie Café presented a donation check of $515,000 this week to Camp Sunshine, a national retreat in Casco, Maine, for children with…

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Dickey's: Check out our buns

August 7, 2013

Dickey's Barbecue Restaurants across the country next month will literally roll out new dough. The new artisanal breads are modeled after Dickey's signature…

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Pizza Inn, Pie Five Pizza Co. select new PR agency

August 6, 2013

Champion Management has been named PR agency of record for Pizza Inn and its sister chain, Pie Five Pizza.

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6 tips to pump up delivery, carryout orders

Special discounts for pick-up orders, free items with group orders and customers loyalty programs are all efficient techniques.

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