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Marketing News & Media

Yogurtland's new app delivers 'Flavor Quest' promotion to smartphones

March 5, 2013

Have you ever wondered what Maqui Berry tasted like but can’t afford a trip to Patagonia? Or, maybe you'd like to try authentic Polynesian vanilla; Yogurtland…

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Pancheros intros proprietary hot sauces

March 4, 2013

Pancheros Mexican Grill has introduced a new line of proprietary hot sauces. Forming a partnership with specialty food purveyor, Juan, the Iowa-based franchise…

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La Madeleine celebrating 30th anniversary with free Paris trip

March 4, 2013

La Madeleine Country French Café is celebrating its 30th anniversary and saying "merci beaucoup" to its guests with a chance to win a trip to Paris. To…

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OpenTable introduces app for Facebook sharing

March 1, 2013

OpenTable has launched a new Facebook app, "Places I've Eaten." The new app makes it easy for people to share their dining history, favorite restaurants and…

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Burger joint serving alligators and pythons and beavers: 'Oh my!'

March 1, 2013

Bull City Burger and Brewery brewpub, a fast casual concept based in North Carolina, is celebrating its second annual Exotic Meat Month. Going by the …

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Turkey Monterey Panini debuts at Corner Bakery

March 1, 2013

Corner Bakery Cafe has added to its grilled panini selection with the new Turkey Monterey Panini.

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Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

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Starbucks, NY Times stirring up partnership

February 28, 2013

Coffee and reading the news still go hand in hand, a behavior not lost on The New York Times. The daily newspaper is partnering with Starbucks to give the…

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Freshii CEO gets fresh perspective from 'Undercover Boss'

February 28, 2013

Freshii founder and CEO Matthew Corrin wore a disguise and went undercover in his own Canadian franchises to learn about his employees' dedication to the brand.

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Commentary: Why fast casual is not the future of restaurant business

An industry expert describes how fast casual is evolving into fresh casual.

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Schlotzsky's shatters company record with 170-unit franchise deal

February 27, 2013

Schlotzsky's has signed its largest franchise agreement in more than 40 years; the partnership calls for 170 Schlotzsky's locations throughout California…

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Buffalo Wild Wings launches NCAA ad, mobile campaign

February 27, 2013

Buffalo Wild Wings is launching a new ad campaign, mobile and online game and a partnership with NCAA, in its quest to become "The Official Hangout of NCAA…

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How restaurants can get ultimate results with direct mailing

Focusing on The Big Three -- size, design and list -- will result in excellent results from postcard marketing.

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Integrated mobile wallet allows customers to pay at the table

February 25, 2013

Paydiant, a provider of a cloud-based mobile wallet and offer-redemption platform, today announced that Menusoft has integrated the Paydiant mobile wallet…

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Jamba partners with Marqeta to run fundraising, loyalty platform

February 22, 2013

Jamba Juice Company is enhancing its Sip to Support community fundraising and customer loyalty program by partnering with Marqeta, an online-to-offline…

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New app puts restaurant customers in control of music

by Cherryh Cansler — Publisher, FastCasual.com

Roqbot allows customers to select the music played while they eat.

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IMFA honors Smashburger, Panera Bread, Noodles & Co.

February 21, 2013

For the third consecutive year, The International Foodservice Manufacturers Association is recognizing four foodservice chain operators, including Smashburger…

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Barberitos hosting March Madness bracket

February 20, 2013

For all of those college basketball fanatics, Barberitos is holding a contest in which customers create their own March Madness basketball brackets for the…

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How social media can take your brand to the next level

by Alicia Kelso — Editor, QSRWeb.com

Eat Drink Promote founder outlined the Four Pillars of Social Media at NAPICS, said Google+ will be big in five years.

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Max's Restaurant taps Punchh for mobile loyalty program

February 19, 2013

Max's Restaurant Cuisine of the Philippines has selected Punchh to launch a smartphone-based rewards program for its North American customers, according to a…

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