Franchising

Dog Haus unleashes operator-driven franchise model

Source: Dog Haus

April 22, 2026

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Dog Haus is overhauling its franchise model to give front-line operators a larger role in ownership, leadership and decision-making.

The shift attempts to address a longstanding industry challenge: the disconnect between franchisors and operators.

"Franchising has operated with a built-in disconnect for decades," CEO Michael Montagano said in a press release. "We're not just evolving the model — we're rewriting it."

The structure introduces shared leadership and equity opportunities, including senior leadership roles for top operators, a national area director program and operator representation at the board level.

Additionally, the area director program will select 15 high-performing operators to help guide regional growth and participate in investment opportunities. These operators will have a hand in strategy and execution, reflecting a more collaborative, performance-driven system.

Based in Pasadena, California, Dog Haus operates 50 locations nationwide.