Fast Casual Nation

The science behind Gen Z's obsession with Instagram-worthy drinks

Fast Casual Nation hosts Paul Barron and Cherryh Cansler dive into the $243 billion functional beverage market with Noah Burgess, Research & Development Scientist at Juice It Up.

June 5, 2025

Join Fast Casual Nation hosts Paul Barron and Cherryh Cansler as they dive deep into the $243 billion functional beverage market with Noah Burgess, Research & Development Scientist at Juice It Up!

Discover how science-driven menu innovation is revolutionizing the fast-casual industry, from plant-based smoothies under 200 calories to profitable boost add-ons that 35-45% of customers choose.

Learn the secrets behind developing Instagram-worthy drinks that Gen Z craves, the food science principles that maximize nutrition without sacrificing flavor, and why ingredients like spirulina, collagen and red beets are becoming game-changers for restaurant operators looking to increase check averages and customer loyalty in this rapidly growing category.