Pizza Marketplace Podcast
Hungry Howie's differentiates itself with flavored crust, fresh dough, ingredients
VP of Public Relations Jennifer Jackson discusses the Hungry Howie's pizza brand's strategic marketing and operational planning, including cross-functional launch teams, crisis communication readiness, leveraging local franchisee stories in new markets, and the successful, authentic launch of their Detroit-style pizza.
November 12, 2025
In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, talks to Jennifer Jackson, vice president of public relations for Hungry Howie's.
Jackson spoke about the public relations and advertising the pizza brand does. Hungry Howie's differentiates itself by offering flavored crusts. Jackson said the butter cheese is the top crust flavor, but the brand does unique LTOs like a sweet heat bacon.
Hungry Howie's also has a deep dish pizza and recently launched a Detroit-style pizza. Jackson said Detroit-style pizza accounts for up to 8-9% of pizza sales right now.
"To be an authentic Detroit style, it's having the sauce on the top. And most of the other brands claim it's Detroit style, but it's not, because it doesn't have the sauce on the top," Jackson explained.
The brand's strategy for communicating the brand's commitment to quality ingredients and food preparation standards for the public involves top-quality ingredients and fresh dough.
"We still make our dough fresh in store every single day," Jackson said. "We also use 100 % real mozzarella cheese. I believe we are one of the only brands that can say that we use 100% real mozzarella. Most of them are a blend. A lot of the larger pizza places are now using the frozen dough. So we're going to continue to stand by being that fresh pizza that we want to give our customers. So we'll continue to do that as long as we can."
To learn more about Hungry Howie's operations, growth and public relations success, click the button at the top of the page.
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