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Zomato acquires Urbanspoon

The deal marks restaurant search app Zomato's entrance into North America. Zomato is now active in 22 countries.

January 13, 2015

Indian restaurant search app Zomato has acquired Urbanspoon.

Urbanspoon aggregates reviews from professional food critics, bloggers, and local diners. Urbanspoon provides reviews for restaurants throughout the United States, Canada, the United Kingdom, Australia, and New Zealand.

The deal marks Zomato's entrance into North America. Zomato is already in markets in India, the UK, Europe, South East Asia, and South America. In the past six months, Zomato has acquired six local restaurant-search players in New Zealand, Poland, Czech Republic, Slovakia, Italy and Turkey, including Poland's Gastronauci and Italy's Cibando. With the latest acquisition, Zomato is now active in 22 countries.

The acquisition of Urbanspoon will more than double Zomato's Web traffic from 35 million visits per month to over 80 million. It will also more than triple the company's inventory of restaurants from 300,000 to more than 1,000,000 globally.