News

Zoes Kitchen enhances loyalty program

May 1, 2018

Zoes Kitchen has upgraded ZK Rewards, its omnichannel loyalty program launched late 2017. In recognition of the company's iconic stripes used as part of its brand identity, the loyalty program will now comprise of a points-based program that gives guests the chance to earn ZK Stripes, according to a company press release. Guests will receive a stripe for every dollar spent in exchange for rewards in addition to its surprise and delight offers. The new rewards will vary based on the amount of ZK Stripes earned.

"As we continue to build on the new digital platforms we launched last year, we are pleased to deliver a more tailored rewards experience based on the way our guests dine with us with these enhancements to our ZK Rewards program," Kevin Miles, president and CEO of Zoes Kitchen, said in the release. "We are committed to cultivating lasting and deeper emotional connections with our guests, and we are excited to take our loyalty program to the next level with the new points-based components of the program. This will allow us to strengthen our engagement with our guests in a more personal way."

The updated program is divided into three levels (30 Stripes, 75 Stripes and 150 Stripes). At each level, the value of rewards will increase. Each ZK Reward level will give the guest three fresh Mediterranean options to choose from to redeem for free. Guests will have the ability to track progress towards rewards as they continue to enjoy our restaurants.

ZK Stripes can be earned and redeemed online, in-store and via the mobile app by guests scanning their loyalty IDs in their app or by providing their account phone number at checkout. Rewards can be accessed online and or printed to redeem in-store when not using the mobile app.

In addition, ZK Rewards will surprise guests with offers based on their dining behavior, a special treat on their birthday, access to exclusive local events and much more, according to the release.