News

Zaxby's to mark milestone with sweepstakes

July 17, 2007

ATHENS, Ga. — Fast-casual chicken finger chain Zaxby's will reach 400 units by summer's end, and to mark the milestone the company is holding an online sweepstakes termed the Zaxby's 400.

The name of the promotion also refers to the company's sponsorship of the No. 09 Ford in the NASCAR Craftsman Truck Series. The company also has implemented crew incentive programs playing off the Zaxby's 400 theme.

From now through September 30, Zaxby's guests can pick up an entry code at their nearest Zaxby's restaurant and enter it online at the contest Web site.

Four grand prize winners will take home $10,000 cash each, with the chance of winning $100,000 if the Zaxby's No. 09 Ford wins the Oct. 27 Craftsman Truck Series race at the Atlanta Motor Speedway.

In addition, five first prize winners will receive Zaxby's racing replica go-karts, and 800 entrants will receive Zaxby's racing gear.