Technology

Zaxby's taps Par to elevate guest experience

January 6, 2023

Zaxby's is upgrading its POS system by deploying PAR's Brink POS cloud solution along with PAR's loyalty software, Punchh, to streamline and enhance the guest experience.

The software allows restaurants to integrate their POS, supplier, accounting and payroll systems to consolidate information one place, and the subscription service solution enhances the back-of-house experience to make functions and procedures streamlined and intuitive, according to a company press release.

"We're excited to partner with PAR's Brink POS and Punchh solutions to better unify our techstack and provide a seamless experience for operators and guests, alike," Mike Nettles, Zaxby's chief digital and technology officer, said in the release. "Punchh's technology and features set has proven that they're the best in the business at making this happen, while Brink will help us improve our operations and make our guests' experience at Zaxby's more memorable."

Punchh, PAR's customer loyalty, offers and engagement software, will focus Zax Rewardz on allowing guests to earn points for purchases and bundle them up to select premium rewards from a predetermined list. Punchh's design for Zax Rewardz offers several tiered reward options for guests, with a variety of Rewardz from an expansive menu. A point-based catalog of rewards allows users to turn earned points into flavor-packed freebies. Every $1 earns 10 points, which accumulate into a choice of free menu items and select dollars-off rewards.

"Zaxby's has a loyal and dedicated following, and we're honored to be their provider of choice when it comes to restaurant technology, from their newly launched Zax Rewardz to their cloud-based POS systems," PAR CEO Savneet Singh said in the release. "At PAR we recognize the mission criticality associated with our products. Our technology can easily scale to meet changing business conditions, seamlessly link multiple locations without any special configuration, and help ensure compelling and long-term guest satisfaction."

Founded in 1990, Zaxby's has over 900 locations in 18 states and is headquartered in Athens, Georgia.