July 17, 2014
Zaxby’s announced today it is bringing back Fried Pickles as a limited time offer menu item and is also featuring its Grilled Chicken Sandwich Meal. Both are available in all Zaxby’s restaurants.
“My colleagues and I don’t just work at Zaxby’s, we are also fanatics for the food,” CEO Zach McLeroy said in a news release. “Like our loyal fans, we have been anxiously awaiting summer as it means pickle season is finally here and we all have a delicious solution when we are ready to give our grills a break. We are thrilled to be provide our guests with exactly what they want.”
Zaxby's fans on social media have requested the return of Fried Pickles for the past year. Zaxby's is using fictional spokesperson Farmer Fred Gunderson to interact with fans and promote the product on social media at Zaxbys.com/friedpicklepatch and using the hashtag #AskFarmerFred.
Zaxby’s is also highlighting its Grilled Chicken Sandwich Meal – Grilled Chicken topped with honey mustard and lettuce on a brioche bun, served with crinkle fries and a small beverage.