Operations

Your Pie rolls out redesigned menu boards

Provided

November 21, 2022

Your Pie rolled out a redesigned menu earlier this month, according to a press release.

The redesigned menu and menu boards features high-quality product imagery, updated product names for ordering ease and a pizza sizing chart illustration.

The brand has added a seven-inch and 14-inch pizza. In place of the "combo," new menu board signage will ask guests to "make it a meal," and moving forward the update will remove paninis and chips from Your Pie's menu offerings. Children now have the ability to select from a two-topping pizza or pasta.

"At Your Pie, we strive to make everyday moments better with pizza," Lisa Dimson, chief marketing officer at Your Pie, said in the release. "We hope the new menu board design will better serve the needs of our current guests, while attracting new ones. By evolving our brand, we stay relevant in the minds of consumers and allow our guests to enjoy your pie, your way."

Ahead of the official launch, select Your Pie markets were chosen to participate in a test period of the new menu. The goal of the project was to achieve 3% sales and transaction growth, improve profitability and fuel repeat guest visits.

"Giving our franchisees the tools they need to operate successful restaurants and serve their communities is at the forefront of everything we do, and elevating our menu is a big part of that," Ken Caldwell, vice president of development at Your Pie said in the release. "We're eager to watch the success of our test markets expand into Your Pie restaurants across the country so our franchisees can kick off 2023 with their best foot forward."

Compared to the previous year, stores utilizing the new menu design increased overall meals sold by over 11,000 units. Menu test markets experienced a 2.4% increase in normalized sales, 2.2% jump in units sold and 2% growth in transactions. Test stores outperformed non-test stores by demonstrating a 4.3% increase in normalized sales and 4.1% increase in both units sold and transactions.

The brand plans to update the interior design of all new stores and the new dining room design will gradually phase into stores that elect to remodel.