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Wow Bao partners with Mocapay
May 20, 2010
Mocapay has announced the company has partnered with Wow Bao as part of Lettuce Entertain You Enterprises Inc. Mocapay will provide mobile-based customer marketing and gift programs at Wow Bao's Chicago locations starting with mobile marketing, mobile coupons and mobile "comp" cards.
By leveraging the Mocapay mobile platform, Wow Bao customers will have the ability to receive special offers via their cell phone and participate in mobile gifting, which offers real-time gift giving directly to another mobile phone. Wow Bao will be able to customize mobile marketing campaigns by specific store location, creating targeted and personalized messages delivered directly to its customers. "We believe mobile is the next frontier for the restaurant industry and an amazing channel to directly connect with customers and build brand loyalty to increase store visits," said Geoff Alexander, president of Wow Bao. "The relationship with Mocapay will help to take our mobile marketing strategy to the next level by incorporating secure, mobile payments while also reaching our customers in a personalized manner." Mocapay is a unique Software-as-a-Service (SaaS) mobile platform with an embedded marketing engine and the industry's only patented, secure and mobile payments solution. The solution conducts transactions in a multichannel environment, regardless of tender type and transaction location. Mocapay's platform also will enable Wow Bao to retain the investment made in its point-of-sale equipment since no new hardware is required.
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