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Wingstop to showcase at Super Bowl event
January 29, 2008
DALLAS — Wingstop will have a team at the Super Bowl this weekend in hopes of adding more former NFL players to its franchise rosters. The company is a title sponsor at the NFL Player Networking Event (PNE) Feb. 1 at the Hyatt Regency Scottsdale.
Now in its eighth year, the PNE is a sanctioned NFL Super Bowl event designed to help players transition from professional football into the business world. The event offers recruiting opportunities for corporations seeking athletes for future employees, endorsements and franchising opportunities.
Wingstop recently signed Cleveland Browns linebacker Willie McGinest and former NFL guard and tackle Ron Stone to franchise agreements. In addition, Hall of Fame quarterback Troy Aikman has been spokesman for the brand for four years.
"When you're playing pro football, you don't really worry about what comes next," said Stone, who played 12 seasons in the NFL. "But after your career, it's important to have a game plan. The Player Network Expo is a great opportunity for retired players to align themselves with an established brand."
Stone and his wife, Roxanne, own and operate three Wingstop restaurants in California.
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