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Wingstop opens first restaurant in Indonesia

June 24, 2014

Wingstop recently announced the opening of its first restaurant in Indonesia. The restaurant is located in the Kota Kasablanka Mall in Jakarta.

The unit is the first of 100 new locations planned to open over the next seven years. Opening 100 restaurants would make Indonesia the largest market for Wingstop in Asia. The deal marks the third country in Asia for Wingstop, which recently expanded into the Philippines and Singapore.

"This is momentous expansion for our brand on the international scene, and an exciting chapter in the history of our rapidly-growing restaurant chain," Charlie Morrison, president and CEO, said in a company press release. "I'm confident that Wingstop Indonesia will book positive growth from year to year. Through this incredible partnership Indonesians will now be able to share in the great food and 'craveable' flavors that have made Wingstop famous in the U.S."

Izran H. Pulungan, the president-director of Mahadya, said the Wingstop agreement will strengthen the company's position in Indonesia's retail food and beverage industry, providing approximately 3,000 work opportunities both directly and indirectly. 

"Wingstop's competitive edge is that we offer 10 flavors, far more than any other chicken wings restaurant in Indonesia," Pulungan said in the release.

Wingstop Indonesia menu features traditional and boneless wings in 10 original flavors, chicken burgers, Cajun rice, coffees, desserts and sides.