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Which Wich launches annual military appreciation campaign

May 30, 2014

Which Wich’s fourth annual Flag Your Bag promotion will run through July 6 at all participating restaurants. According to a company news release, the campaign was designed to honor active military and veterans.

The goal is to collect a record-breaking 6,000 flagged bags that will then be delivered to military organizations across the country. Which Wich has brought back limited edition blue Sharpies so that guests can draw patriotic images, write letters of support or simply say "thanks" on the bags. After being displayed in stores on the community wall, all bags will be collected, filled with treats and distributed.

"I'm really proud of this program as it continues to get stronger every year and the impact that it has in local communities," founder Jeff Sinelli said in the release. "In business, it's rare that you have a program that organically happens — where we can say thank you. If we can do so through Which Wich and allow our guests to express themselves in a message of thanks to the people who protect our country, it's a powerful program, and it's only getting started."

The program’s first year included 300 collected bags. Last year’s campaign collected 4,200 bags.