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What's your motto: Einstein Bros. launches Facebook campaign

September 7, 2011

To celebrate the launch of two new latte flavors -- Vanilla Hazelnut Latte and White Chocolate Mocha – Einstein Bros. Bagels is launching a coffee motto contest for its Facebook fans. The prizes: Free bagels and shmear for the entire year

Through Sept. 11 fans that "like" the Einstein Bros. Bagels Facebook pagecan also submit one original coffee motto. The winning logo will also be featured on the shirt of every Einstein Bros. employee's uniform nationwide.

"Einstein Bros. Bagels truly appreciates the thoughts, ideas and feedback of our customers," said company Chief Concept Officer James O'Reilly. "Through this contest, we are strengthening our dialogue with our fans, while thanking them for their loyal support and patronage."

Contest Schedule:

• Sept. 5-11: Submissions of 15 words or less accepted.
• Sept. 12: The top 10 winners announced. Each winner will receive a $100 Einstein's cash card.
• Sept. 13-18: Facebook fans vote for their favorite motto. Sept. 19: The top 5 winners are announced.
• Sept. 20-25: Facebook fans are encouraged to vote for their favorite motto from the Top five.
• Sept. 26: The top two winners are announced.

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