July 12, 2017
Whataburger has launched its online newsroom called What's Cookin'. The platform will serve as a digital gathering place for Whataburger fans, customers and journalists to keep up to date with Whataburger news, promotions and events.
"Customers and media are communicating with us every day, and we wanted to make that experience even better for them," Pam Cox, Whataburger VP of communications, said in a press release. "What's Cookin' serves up a digital space where visitors can access all things happening at Whataburger and share their stories with us."
What's Cookin' will also feature social media channel integration and user generated content, according to the release.